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Mirror Makers:

A History of American Advertising and Its Creators

ISBN-13: 9780252066597
Publisher: UNIVERSITY OF ILLINOIS PRESS
Imprint: UNIVERSITY OF ILLINOIS PRESS
By Stephen Fox
Price: AUD $71.99
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 16/03/1997
Format: Paperback 416 pages Weight: 0g
Categories: Media studies [JFD]

Description
Reviews
Google Preview: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.''A fascinating account of what well may be this country's most characteristic institution.''--Andrew Hacker, New York Times Book Review ''You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880.''--Publishers Weekly ''I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly.''--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding ''Arguably the best general history of advertising.''--New York Review of Books; ''Arguably the best general history of advertising.'' -- New York Times Review of Books. ''A fascinating account.'' -- Andrew Hacker, New York Times Book Review (front-page review); Google Preview content