Contact us on (02) 8445 2300
For all customer service and order enquiries

Woodslane Online Catalogues

9780252745393 Add to Cart Academic Inspection Copy

Measurement of Meaning

Description
Google
Preview
In this pioneering study, the authors deal with the nature and theory of meaning and present a new, objective method for it's measurement which they call the semantic differential. This instrument is not a specific test, but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology, social psychology, linguistics, mass communications, esthetics, and political science. The core of the book is the authors' description, application, and evaluation of this important tool and its far-reaching implications for empirical research.
Google Preview content