An analysis of the constituent elements of Franklin Roosevelt’s 1936 presidential election campaign, all of which contributed to his victory then and have proved foundational for the way campaigns and politics more broadly are conducted now.
Introduction: Roosevelt and the 1936 Election 1
1 Creating Public Opinion, Muting the Public’s Voice
2 Empowering the Public, Privileging the Candidate
3 Mobilizing the Vote, Containing the Public 66
4 Speaking for the Public, Empowering the Presidency
Conclusion: The Mass Public and the Presidency
Notes 123 Bibliography 143 Index 151