Dubbed as perhaps one of the most important books of our time, Wildlife In The Balance unearths the untold stories of wild animals, their immeasurable impact on the health of our planet and why they are essential to win the climate fight.
"Reading this book may change your mind about almost everything. Important beyond compare, utterly engrossing, at once chilling and heartening." Dame Joanna Lumley
Many of us have marvelled at the sight of a whale, songbird or elephant, but have you stopped to consider why these animals are important? “Wildlife In The Balance” gives the answers to this simple question and explains how animals contribute to life as we know it, and why they are essential in our fight against the climate crisis. Best-selling Author and Ecologist Simon Mustoe lifts the veil on the overlooked impact of wildlife, how animals help “engineer”, maintain, regenerate and restore ecosystems and why we’re better off to change our relationship with them from one of domination to one of cooperation before it’s too late. Read Wildlife in the Balance to learn why animals are humanitys best hope.
Simon Mustoe has worked all over the world as an ecologist, expeditioner and conservationist. He’s tumbled in boats amid frigid north Atlantic storms, trekked solo into Madagascar’s remote dry forests, discovered unknown species of seabird in Australia’s tropical ocean territories and recorded previously unseen whales in West Papua. His thirty years as a researcher, communicator, expert witness and consultant for industry, governments and conservation groups have offered many oblique views of our interaction with nature and candid examples of our failure to protect it and ourselves. Telling the story about our relationship with and dependence on wildlife is Simon’s passion. He co-produced Australia’s National Landscapes Nature Series, sends his online magazine Wildiaries to a quarter of a million Australians, and illustrates his own blog, Animal Impact. Meanwhile, Simon continues to play an active role as adviser to important ecosystem restoration initiatives.
* Wildlife in the Balance is an easy-to-read, popular science book, tells the untold story of and why wildlife conservation is our greatest chance to rebuild a habitable Earth. It takes the reader on a journey through some of the planet’s most spectacular wildlife events, to learn how the world works, the origin of life and our place in nature. This is the story of why animals are humanitys best hope.Renowned field biologist, conservationist and film-maker Ian Redmond OBE describes Wildlife in the Balance as ‘perhaps the most important book of our time’ because it recognises that ‘our future depends on wild animals thriving, not just surviving’.
* Renowned field biologist, conservationist and film-maker Ian Redmond OBE describes Wildlife in the Balance as ‘perhaps the most important book of our time’ because it recognises that ‘our future depends on wild animals thriving, not just surviving’.
* Dr Charles Massy (best-selling author of Call of the Reed Warbler) calls Wildlife in the Balance ‘a rich primer and wondrous feast of information and conceptual clarity that will help people fall in love with nature’. This book will appeal to you if you’ve ever asked yourself whether animal extinction matters – spoiler alert, it does, and in ways we can barely imagine. It’s a call to action and a story of empowerment. For we, as animals, can be part of a change for the better, for the future of our planet and humanity.
Publicity:
* From June to August, Wildlife in the Balance will be promoted to over 1M consumers via direct email and Influencers.
* From July to September, Wildlife in the Balance will be promoted via several peak conservation organisations (reaching up to 2 million people).
* Throughout July to September, purchasers of the book will have a 5x chance to win a $5,000 Wonderful Wildlife Trip to Port Douglas. The prize features a National Geographic Lodge of the World, private wildlife guiding, Aboriginal experiences and reef restoration. This is being run as a Game of Chance.
* From July to September, Wildlife in the Balance will be doing national PR with Quikmark Media, targeting news, blogs, radio and TV.
* Throughout the above period, paid advertising will be done on social media.
Wildlife in the Balance – media summary
Extensive media coverage confirmed to run from mid October and through all of November.
Magazine/Journals: Reviews and features in Better Homes & Gardens, Wildlife Australia, Hort Journal, Organic Gardener, The Gardens, Australian Birdlife, Habitat, Have a Go News and Reader’s Digest.
Newspaper coverage: Reviews & interviews with South Sydney Herald, The Weekend Australian, The Age & Sydney Morning Herald.
Online: Wildlife Preservation Society, Australian Wildlife Society, Wildlife Tourism Australia, Queensland Reviewers Collective, Conscious Living, Artshub, The Senior,
Armed with a Book, Australian Geographic & Good Reading.
Radio: Author interviews with ABC Melbourne, Radio National & Triple R.
TV & Video
Print – Magazines
Print – Newspapers
Online
Radio & Podcasts
"Wildlife in the Balance is a captivating literary masterpiece that unveils the hidden narratives surrounding wild animals, shedding light on their profound impact on the planet’s health and elucidating why they hold the key to our success in combating the climate crisis.” Salon Privé Magazine
"Wildlife in the Balance flips the script on how to save the planet [and is] also a solution (or a tool) for restoring balance on our planet. A symphony of science and stories that inspires and educates on every page." 4.5 STARS
Vicki Renner, Artshub
"Wildlife in the Balance could easily be considered as the most important book to have been created in the world of environment and ecological science ... suitable for a wide and diverse age range."
Janet Mawdesley, Blue Wolf Reviews
"This is a must read book, and a book that needs to be shared." 5 STARS
Karen Smith, GoodReads
"Readers who think they understand concepts such as conservation and biodiversity would do well to enjoy, as I did, Wildlife in the Balance." 4 STARS
Andre Kabel, Read, Listen, Watch
"Mustoe explores the understated role of humans and other animals. This is a compelling read."
Cheryl Akle, Weekend Australian, Notable Books
