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In this book, the author welcomes you to becoming an IMPRESSario – an ingenious blend of entrepreneurial businessperson, who is like the producer of a theatrical production – an impresario – and a person who impresses others.
Filled with inspiring stories, practical steps, and exercises, IMPRESSario takes the reader on a journey and demonstrates how to create a memorable brand that has impact.
All good theatrical productions have their share of drama and this is also the case in IMPRESSario. In the pages of this book, you will read about how the author overcame heartache at a young age to eventually achieve a successful career. You will also learn how to take your own behind-the-scenes story and use it to positively shape your future direction.
Written in a straightforward and heartfelt style, Sue Currie will help you to:
• identify your personal brand
• uncover your star quality
• develop your signature style
• market yourself
• produce a stand out brand and business.
Go ahead – create an impression, make your mark, build your business and be the person you are truly destined to be!
Sue Currie, based on the Gold Coast of Queensland, is a businesswoman, speaker and author. As a result of her media profile, practical experience and business success, she is considered to be a leading personal branding authority in Australia. Sue has been a featured keynote speaker at leading conferences around the world and has delivered training programs and consulting services to numerous corporate organisations and SMEs.
Sue Currie knows that any business involves more than just delivering a message. It is about really living it … and she walks her talk. She has spent many years in the public eye – on camera, on the platform and behind the scenes. Sue’s whole career has been about helping businesses, executives and entrepreneurs to enhance their image and profile in order to position themselves and present an influential professional brand.
Sue aims to inspire entrepreneurs (and, in particular, women in business) to be confident, achieve their personal best and shine in business.
1. Practical tips and exercices on self-marketing, personal branding and gaining media coverage. 2. Includes author’s personal story of overcoming the heartache of an early teenage pregnancy to eventually reaching the point of achieving a successful career. 3. Includes step-by-step wardrobe planning for the style conscious business person. 4. Discusses the significance of social media and networking to build a personal brand. 5. National press coverage in The Age and Sydney Morning Herald, Good Weekend with further national PR targetting women’s publications. 6. "Sue’s story is truly inspirational!" Layne Beachley,Seven-time world champion surfer.
