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Small To Great

How To Turn Your Small Business into a Great Business
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Founders Ed Chan and David Naylor started Chan & Naylor in 1990 from a humble home office. They only had one staff member and their clients were few and far between. Through their passion to help their clients and implementing specific business strategies, Chan & Naylor have now become one of Australia’s leading accountancy firms with 12 offices across the country. Chan & Naylor have been ranked by Business Review Weekly as the 39th in BRW’s Top 100 Accounting Firms 2013 as well as Australia’s Fastest Growing Accounting Firm in 2007, 2008 and 2013 and awarded Financial Planning Practice of the year for five consecutive years since 2011. Chan & Naylor have also been finalists at the SMSF and Accounting Awards 2017 in the Multi-Service Firm of the Year, Partner of the Year, and Tax and Compliance Firm of the Year categories, and also in 2018 in the SMSF and Accounting Professional of the Year and Marketing Program of the Year categories. Now Ed and David want to help you to achieve your business goals by sharing their strategies on how they’ve turned their small business into a great business. From changing your mindset to planning your business for success, and from structuring your business the right way to implementing proven systems that will help you to finally find time for your loved ones while generating passive income from your business, this book will help you to go beyond your business and personal goals.
Edward Chan was born in Papua New Guinea in 1959. He completed his secondary and tertiary education in Sydney before becoming a Certified Practising Accountant. He began his career in the early 1980s, working with PKF International and various other practices, and in 1984 he began his own practice, called Chan & Naylor. Today Ed is the Chairman of Chan & Naylor Business, Property and Tax Accountants, which is recognised within the profession as being one of Australia’s leading accountancy firms. It specialises in small businesses, self- managed superannuation funds and structuring of property investments. Chan & Naylor is the model firm studied by thousands of students when completing their CPA program with the Australian Society of Certified Accountants. Chan & Naylor is also studied by students completing their MBA at Queensland University. Chan & Naylor won BRW’s Fastest Growing Accountancy Firm for 3 years running and is ranked 37th in the top 100 Accountancy Firms in Australia. Ed is a seasoned and passionate property investor and developer. His unique understanding of the relationship between property investment and tax makes him one of only few accountants who truly understand how to structure investments for asset protecti on and tax minimisation. He has been a regular presenter at property investment and professional seminars held by the Institute of Chartered Accountants in Australia and the Institute of Public Accountants. Ed Chan has had a profound impact on the way the entire accountancy profession operates, through the development of compliance systems and practices. He is a director of EknowHowAccounting Pty Ltd, which has a membership of over 520 accountancy firms around Australia that subscribe to the company’s unique system of operations. He is also a regular presenter on best-practice methodologies to over 4000 accountants in public practice around Australia. Ed lives with his wife and three children in Sydney. David Naylor was born in Sydney in March 1961. The eldest son of four children, David had a great passion for sports at a young age. He honed his cricket and football skills by playing in the local streets and parks on the lower north shore of Sydney. Due to his talent for sports, he was always selected as the leader of sporting teams wherein his leadership qualities began to emerge. Sports sharpened his interpersonal and management abilities that he still applies in the business world today. David's hard-working parents had a big influence on his drive, self-motivation, and entrepreneurial spirit at a very young age. When he wasn’t out playing sports, he was picking oranges and selling them door-to-door. He also had other jobs throughout his schooling life such as working in a processing line in a cannery, delivering freight, and he was also a bricklayer’s labourer. He attended St Patrick’s College at Strathfield in New South Wales at the age of 10, and in his later years of schooling, began to excel in practical subjects such as English, History, and Economics. His last two years of school were mainly focused on getting out into the workforce so that he could start building a career. He turned to the banking industry where he realised his passion for creating wealth. David joined the CBC (now the NAB) in 1979 where he started out as a junior ledger clerk and through his determination, became the number one teller of the Balmain branch in Sydney within two years. He then left the bank to further his education so that he could help people and consult with them directly about their finances and business After attaining the relevant tertiary qualifications in 1985, he was hired by John Fenton and Ted Brailey of Brailey and Fenton Accountants who gave him his first break in the accounting field. It was also around this time where he met Ed Chan, and the seeds for Chan & Naylor were first sewn. Fast forward to 2007, David and Ed had built Chan & Naylor to a point where it could run on a day-to-day basis without them working as accountants. So he retired from his general practice role and held the position of managing director of the national group for 12 months, before moving on to a more strategic role as a member of the Board. David continues to assist the Chan & Naylor group with strategic advice at a Board level and, together with Ed, represent the business in the media and write articles for various publications. In addition, David also sits on a number of other Boards providing strategic direction. In recent years, David and Ed have branched out to co-found EknowhowAccounting Pty Ltd, a web-based intranet and website solution for accountancy firms, which now boasts over 800 clients. They have also both assisted in the Post Graduate MBA Course offered by the University of Queensland, where Chan & Naylor was used as the benchmark firm. This has since become part of the Certified Practicing Accountant (CPA) program studied by thousands of students. David lives with his wife, Dianne, and their two boys, Ben and Jordan, in Sydney.
1 Humble Beginnings 1 2 Changing Your Mindset 15 3 The Business Life Cycle 25 4 Planning for Success 45 5 The Four key Drivers of Your Business 53 6 Organising the Business 73 7 Systems, Systems, Systems 85 8 The Importance of Culture 101 9 Time Management 123 10 Building Relationships and Trust 137 11 The Power of Leverage 153 12 Your Business and investing 165 13 Your Business Structure 177 14 Living the Dream 197 15 Listen to the Little Bird on Your Shoulder ‘Life Balance’ 215
* Chan & Naylor’s books have sold over 432,000+ since 2011. * How to Legally Reduce Your Tax Without Losing Any Money and How to Achieve Wealth for Life through Property Investing have been on a number of bestseller lists in the country such as Borders. * Small To Great’s soon-to-be paperback release is always being advertised to Chan & Naylor’s 17+ thousand subscribers via our monthly newsletter. * We continue to promote the paperback release using Google ads as well as promoting to our 5,500+ followers on social media (Facebook, Twitter, Instagram, and Linkedin). * Chan & Naylor has over 17,000 email subscribers and we continuously advertise their books via our monthly newsletter. * Chan & Naylor books are also heavily promoted to our 5,500+ followers on social media (Facebook, Twitter, Instagram, and Linkedin). * Chan & Naylor will be promoting books via Google Adwords Campaign.



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