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9780761867555 Add to Cart

Start With the Future and Work Back

A Heritage Management Manifesto
  • ISBN-13: 9780761867555
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: HAMILTON BOOKS
  • By Bruce Weindruch
  • Price: AUD $69.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/06/2016
  • Format: Hardback 200 pages Weight: 0g
  • Categories: Cultural studies [JFC]
Description
Table of
Contents
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Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory's role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance's immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.
Foreword Introduction Chapter 1: Start With the Future and Work Back- The Art and Utility of Historical Storytelling Chapter 2: A Storehouse for Storytelling-How to Build-and Maintain-a Better Corporate Archive Chapter 3: Know Thyself-Oral Histories and the Enduring Value of Institutional Memories Chapter 4: Seeing is Believing-The Power of Corporate Exhibits and Organizational Icons Chapter 5: How to Tell a Meaningful Story-Video, Online Narratives and Corporate Heritage for the Digital Age and Beyond Chapter 6: The Power of StoryARC-The Art of Turning Crisis into Opportunity Chapter 7: Authenticity Sells-The Power of Corporate History in an Age of Convergence Acknowledgments Index
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