info@woodslane.com.au
Contact us on (02) 8445 2300
For all customer service and order enquiries

WOODSLANE

Popular Subjects

Woodslane Online Catalogues

9780814725375 Add to Cart Academic Inspection Copy

Buying into Fair Trade

Culture, Morality, and Consumption
Description
Table of
Contents
Google
Preview
Stamped on products from coffee to handicrafts, the term "fair trade" has quickly become one of today's most seductive consumer buzzwords. Purportedly created through fair labor practices, or in ways that are environmentally sustainable, fair-trade products give buyers peace of mind in knowing that, in theory, how they shop can help make the world a better place. Buying into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade shoppers think about their own altruism within an increasingly global economy. Using over 100 interviews with fair-trade consumers, national leaders of the movement, coffee farmers, and artisans, author Keith Brown describes both the strategies that consumers use to confront the moral contradictions involved in trying to shop ethically and the ways shopkeepers and suppliers reconcile their need to do good with the ever-present need to turn a profit. In addition to his in-depth analysis of the fair-trade market, Brown also provides a how-to chapter that outlines strategies readers can use to appear altruistic.This chapter highlights the ways that socially responsible markets have been detached from issues of morality. A fascinating account of how consumers first learn about, understand, and sometimes ignore the ethical implications of shopping, Buying into Fair Trade sheds new light on the potential for the fair trade market to reshape the world into a more socially-just place.
C o n t e n t sAcknowledgments vii1. A Taste of Life in the Nicaraguan Campo 12. "Just One Normal Coffee": Crafting Joe's Moral Reputation 313. "Buy More Coffee": Becoming a Promoter throughExtraordinary Experiences 554. "Who Are We Pillaging from This Time?": Managing Value Contradictions in Shopping 735. How to Appear Altruistic 956. The Great Recession and the Social Significance of Buyinginto Fair Trade 121Appendix: Research Methods 141Notes 155Bibliography 171Index 181About the Author 18
Google Preview content