From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.
Susannah Hart is Director of Interbrand, with special responsibility for brand strategy and name development. She has advised a wide range of clients in the U.S., U.K., and internationally. John Murphy is the founder of the worldwide Interbrand brand consultancy organization and is one of the world's leading experts on the theory and practice of branding. He has handled major brand consultancy assignments for companies in the U.S., U.K., Europe, and Australia.
"An important founding text in the history of critical approaches to law taken by scholars located in law schools." -"The Law and Politics Book Review", "Duncan Kennedy's critique of legal education now gets the wide distribution it deserves. Kennedy's insightful skewering of legal education, supplemented by his own reflections on the work and views of other legal educators, will provide prospective law students with a flavor of what they are in for -- and will remind lawyers of what they went through. Kennedy's message is as important today as it was two decades ago when he first penned this work." -Mark Tushnet, Georgetown University "Duncan Kennedy's little red book has become a classic. But now with its republication twenty years later, Kennedy's 'polemic against the system'takes us beyond its origins as a field guide to legal education. Amplified by the voices of other distinguished scholars, this stunning collection of essays forces us to consider the ways in which hierarchies and their resulting social alienation disfigure contemporary society, not just our law schools." -Lani Guinier, Harvard University "Kennedy's book remains one of the defining blows of critical legal studies and an enduring challenge to the entire structure of legal education. It remains as vital, incisive and daring as when it first appeared." -Scott Turow, author of "One L: The Turbulent True Story of a First Year at Harvard Law School."
