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The Market for Virtue

The Potential and Limits of Corporate Social Responsibility
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Vogel explains to experts and novices alike the concepts and allure of contemporary corporate social responsibility (CSR). E.g. "socially responsible" investment funds, voluntary codes of conduct for industry, "green" publishing. Although the movement has achieved success, Vogel reveals the inherent limits of what CSR can accomplish, rejecting it as a sufficient replacement for governmental regulation. This updated paperback edition discusses recent CSR initiatives and responds to new developments in the CSR debate.
David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business and professor of political science at the University of California, Berkeley. His books include Barriers or Benefits? Regulation in Transatlantic Trade (Brookings, 1998); Kindred Strangers: The Uneasy Relationship between Politics and Business (Princeton, 1996); and Trading Up: Consumer and Environmental Regulation in a Global Economy (Harvard, 1995).
"David Vogel brings a refreshing breath of fresh air and objective reporting to a polarized debate. [He] has made an important contribution and has advanced scholarship in this realm with his book" -- Environment "In a world filled with hot air on the subject, it is refreshing to find such a clear--and concise--assessment of CSR's pros and cons." --Simon London, Financial Times "Well written and empirically based. A valuable, timely volume on an important business issue. Highly recommended." -- Choice "An incisive new book... rich in detail. Vogel's argument is a rebuke to those who want fat profits and easy consciences, too. His analysis is particularly sharp at questioning conventional assumptions." -- Perspectives on Politics
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