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Cultivating Curiosity

How to unearth your most valuable problem to inspire growth
  • ISBN-13: 9780995377769
  • Publisher: AGENTS OF SPRING
    Imprint: AGENTS OF SPRING
  • By Evette Cordy
  • Price: AUD $34.95
  • Stock: 9 in stock
  • Availability: Order will be despatched as soon as possible.
  • Local release date: 25/01/2018
  • Format: Paperback (210.00mm X 148.00mm) 236 pages Weight: 480g
  • Categories: Business innovation [KJD]
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Are you curious? Are you curious enough to unearth your organisation’s most valuable problem?  The problem that will unlock abundance, possibility and growth. You can probably articulate your business problems but can you clearly articulate what your most valuable customer problems are? Cultivating curiosity will help you find the most valuable problems that are worthy of solving.  It will help you answer the why, the insight that deeply explains your customer’s deepest hopes, dreams, aspirations and the problems that sit in the way of them achieving this.  Ultimately, it will help you unearth the insights that your competitors don’t have, the key to inspiring growth.  In this book, you will learn:
- How to first become a problem finder, not a problem solver
- Why curiosity is the key to innovation and growth
- The 6 curiosity mindsets you need in today’s business environment: Rebel, Zen-Master, Novice, Sleuth, Interrogator and Play-Maker
- How to ask the most important question: Why?
- How to implement lessons from real CEO’s business professionals and experts who actively integrate curiosity into their daily lives.
You will also be inspired with help from stories and interviews with leading organisations and leaders from Gordon Ramsay to Cathy Freeman, Coles to Mars ®Are you ready to cultivate your curiosity?


 

Evette Cordy is curious – and she’s passionate about making you curious too! She is an adventurous problem finder who delivers commercial business growth through breakthrough innovation. As the chief investigator, lead facilitator and co-Founder of Agents of Spring, Evette runs highly interactive and engaging stakeholder and consumer workshops to identify opportunities and facilitate new ways of thinking in organisations and across industries like technology, retail, services, FMCG, property, government, education and banking and finance. Evette Cordy is not only an innovation expert, but also a registered psychologist with a rich understanding of customer behaviours, motivation and needs.  She had led innovation projects for the world’s leading brands in over 50 countries, and is also a certified facilitator of LEGO® Serious Play® and Creative Problem Solving. Evette loves stepping into the shoes of customers to understand the world through their eyes, minds and hearts and to discover the everyday problems they are facing.

Written by a leading authority in the field of business;
Uniqueness design - highly visual and in full colour with beautiful hand-drawn illustrations;
A practical guide, full of case studies and stories from real leaders and organisations throughout Australia (For example, interviews with Cathy Freeman, Jetstar and Coles);
The author will enthusiastically support all stockists via social media and any appearances and support she can provide;
The author has engaged an ex-Wiley Book Publicist (Scott Eathorne) to help promote the book and conduct media interviews as well as write articles in high profile mediums e.g. Australian Financial Review newspaper, Huffington Post, Qantas Radio; 
The author has commissioned a series of videos to bring to life the 6 curiosity mindsets that will be promoted via social media
A must-have resource for organisations who are looking to find new areas of growth in a highly competitive market

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