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Even the best laid strategic plans are not enough to keep on top of today’s dynamic and competitive marketplace. The question today's CEO or leader must ask themselves is not ‘How do I keep up?’, but ‘How do I lead from the front, driving change instead of responding to it?’ The answer is to Projectify. By using projects to create a bridge between the business and its people, you leverage the bandwidth and capability of your entire organisation so that strategy is a continuous process – where the business constantly adapts to the changing environment. In this book, business leaders and senior managers will learn to: • Engage and motivate their workforce by giving them something to be engaged in and motivated by. • Free the management team to focus on strategic direction and leadership rather than command and control of the troops. • Create action and activity that progressively and persistently turns strategic intent into operational reality. Today, the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you’ve always done and make it bigger, or do it more productively. Today the catch-phrase is 'you're either evolving or declining' - businesses that can't stay ahead of the pace of change no longer have time to catch up. This book shows how to use projects to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture – not the payroll – attracts and retains the best talent.
Jeff Schwisow is passionate about people and projects. It’s when the two come together that a truly exceptional workplace is formed – one that engages the very best of its people, one that consistently delights its clients and one that constantly evolves to generate exceptional business results by being exceptional at the work they do. Over the last 30 years, Jeff has lived and breathed projects – leading them, studying them, fixing them and making them sing. He has helped businesses across a number of industries to use projects better and to do better projects, including Shell, Chevron, PetroChina, CPB Contractors, Downer Utilities, Powercor/Citipower and many more. Through his Melbourne-based practice, he uses his writing, speaking, mentoring and strategic development work to help teams all over Australia and New Zealand tap into their true potential. To see projects not as a risk to be managed, but as an investment in the future that they aspire to create. To see their people not as the problem they are trying to solve, but as the solution to their greatest challenges.
Table of Contents About the author xi In gratitude xiii Introduction 1 PART 1 – STRATEGY 1 The case for change 11 2 An illusion of certainty 29 3 A two-way bridge 53 PART 2 – EXECUTION 4 Empower your team 79 5 Follow the project framework 105 6 Share your purpose 143 CONCLUSION
"I have no doubt that projects are the missing link between strategy and execution. Projectify is a total mindset for getting things done, not simply an idea." Matt Church, Founder of Thought Leaders Global • This book tackles what the World Economic Forum, HBR, and Forbes have described as the greatest challenges facing business leaders today: keeping up with a world that re-shapes itself faster than traditional strategic approaches can keep up with, building and maintaining trust – both with employees and customers, and creating the bandwidth necessary to focus on the long-term sustainability of their business. As a result, it sits firmly front-of-mind for any business executive or senior manager that it is looking to increase their leadership impact. • It is chock full of case studies - including IBM, Kodak and the war in Iraq - and stories from some of the world's top thought leaders that not only provide social proof for the ideas presented but make for an engaging read that will have the reader recommending it to their friends and colleagues. • The book release will be supported by a comprehensive ‘long-tail’ book marketing strategy that is focused on influencer outreach utilising both traditional and digital media platforms. It includes both pre-launch, launch and post-launch activities that will make ‘projectifying strategy’ an industry-wide conversation and the ‘juggling elephants’ immediately recognisable on the bookshelf.

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