Search by keywords
Bulk search by ISBN
Unleash Your Remarkable Brand Value, Influence and Authority
- ISBN-13: 9780999647905
Imprint: DEPARTMENT DIGITAL
- Author: Buehler, Doyle
- Price: AUD 19.99
- Stock: 4 in stock
- Availability: Order will be despatched as soon as possible.
- Local release date: 31/10/2018
- Format: Paperback (229mm X 153mm) 240 pages Weight: 380g
- Categories: Business strategy [KJC]Entrepreneurship [KJH]Sales & marketing [KJS]
- Here’s to the business leaders, the business owners, the entrepreneurs, the innovative marketers, the CMO’s and CDO’s of this world… the ones with the will and passion to transform and organize their business to unleash their remarkable brand value, influence and authority into the online world. Here’s to the forward thinkers who are ready to create a digital #Breakthrough that will take their business to the next level, the online level. It’s about time you bring your A-Game and become the master of your digital domain. Here’s to you! Spoiler Alert: miracles don’t just happen in the hyper-competitive online world. And no, no self-proclaimed guru, ninja, wizard and / or rockstar hold the almighty power to turn your business into an overnight online success. Truth to be told, we are misled and misinformed about most things digital. We are bombarded, on a daily basis, by disjointed pieces of information that only create more confusion around us and our business. We cannot help but feel overwhelmed as we drown in the clutter of the online world. Consequently, we lose focus on what is really important about our online business, and we just don’t know how to move forward from this point on. We have all been there… Luckily, there’s a way to break free from this industry-imposed thinking-pattern, and breakthrough to the bright side of your truly remarkable digital business! There is a way to drive demand and deliver better business results. #Breakthrough helps you deliver your remarkable value to a thriving audience as you expand your digital authority to ultimately scale, grow and dominate with your business, online. More than a book, #Breakthrough helps you understand the principles of digital leadership by bridging the gap between working “in” the business vs. working “on” your business. And as you may have guessed, the latter is the right way to go! #Breakthrough offers you and your business usable and practical insights on strategic digital marketing, digital workflows and the disciplines of digital leadership that will help you lead business transformation across your entire digital ecosystem. By the means of a clear and straightforward guide for creating your very own digital business advantage, you will be able to: ● Identify and clarify your digital strategy for what’s really important about online marketing specifically for your business, and how to properly leverage it for your unique audience. ● Become the master of your digital domain: develop your digital footprint that encompasses everything that you and your business are about in the online world. ● Deliver your unique digital strategy & framework through a bulletproof ascending transaction model and structure that encapsulates all of your digital assets: content, campaigns, sites, products, activities and overall strategy needed to build a successful digital business. ● Nurture your ideal audience to drive into your sales funnel or value sequence for additional sales and business growth, and other relevant metrics for your business: from leads to referrals. ● Integrate your content marketing approach, define your social selling strengths, and clarify and prioritize all of the parts and pieces of online together into one cohesive brand “ecosystem” and environment that gets you customers. #Breakthrough is about understanding the principles of digital leadership, creating your ideal digital strategy, and developing and delivering a digital workflow for the next step in a digital transformation of your business: “to deliver your remarkable brand value to your audience”. And yes, business transformation can be in fact as simple as having a strategic digital workflow. After all, if digital is easier, won't that be a good thing? Your digital transformation journey starts with your digital #Breakthrough!
- Introduction: I Bought Into Mediocrity Have You? Part 1 - Understanding Your #Breakthrough Chapter 1 Are You The Master of Your Digital Domain? Chapter 2 The 7 Deadly Digital Delusions Chapter 3 The 7 Disciplines of Digital Leadership Part 2 - Building Your #Breakthrough Chapter 4 Your Digital Discovery Self Assessment Chapter 5 Your Breakthrough Digital Business Framework Frame 1: Strategy Development Frame 2: Content Planning Frame 3: Social & Sharing Frame 4: Video & Visuals Frame 5: Website Alignment Frame 6: Sales Funnel & Campaigns Frame 7: Advertising & Analytics Part 3 - Accelerating Your #Breakthrough Chapter 6 Building Your Online Action Plan Chapter 7 Rules of ENGAGEment Chapter 8 Planning Your Strategy & Marketing Chapter 9 What To Do Next
- Selling Points About the Book, #Breakthrough Design and deliver a clear and unique digital strategy & framework through the use of a bulletproof online structure that creates demand and encapsulates all of your digital assets: content, campaigns, advertising, activities and overall strategy needed to build a successful digital business. Creating integration with your content marketing approach, define your social selling strengths, and clarify and prioritize all of the parts and pieces of online, together into one cohesive brand “ecosystem” and digital environment that creates new opportunities and new demand for customers. #Breakthrough helps Business Leaders design and deliver into action a strategic digital framework that defines their unique and remarkable brand value to their intended audience as they develop their online influence and authority to build one comprehensive and cohesive brand ecosystem. #Breakthrough helps business leaders & innovators deliver remarkable value to a thriving audience as they expand their digital authority to ultimately scale, grow demand, and dominate with their business, online. More than a book, #Breakthrough helps create a better understanding of the principles of digital leadership by bridging the gap between working “in” the business vs. working “on” a business. Selling Points About The Author, Doyle Buehler Publication of the book was launched from New York City, prior to returning to Australia. The promotion of the book also is an integrated part of various live video and recorded video programs, podcasts, videos, and podcasts that are produced, as well as during interviews from other programs. Publicity and promotion is an integrated approach to the entire business, not just relying upon the book to "sell itself". Since entering into the world of entrepreneurship in 2002, Doyle Buehler has built multiple award-winning innovative online, ecommerce startups and digital media businesses around the world. One of his earliest commerce business was named the Top 40 Fastest Growing Companies, and the #1 Fastest Growing in the State. He runs a worldwide strategic digital consultancy for companies who want to create disruption in their industry. He is working on his PhD on innovation and entrepreneurship. Doyle hosts the iTunes podcast, Breaking.Digital, where he interviews digital influencers from around the world, discussing digital leadership, innovation and disruption across a range of digital business and online channel topics. He also publishes regular video programs around digital business transformation. This book is part of an active integrated speaking tour, live events, live web events, web events and workshops across Australia and into APAC/UK/US/Canada. He conducts workshops and speaks around the world at a variety of business events and conferences, highlighting the strategies business need to have to be competitive and survive in today's hyper-competitive worlds. Doyle Buehler is very active in promoting title through live workshops, book launch events, online forums, web events, webinars, live events, and is regularly on the speaker circuit in Australia, APAC and international conferences and events on digital media, strategy, social selling and other aspects.
- Google Preview content