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Imagining Consumers:

Design and Innovation from Wedgwood to Corning

ISBN-13: 9781421437248
Publisher: JOHNS HOPKINS UNIVERSITY PRESS
Imprint: JOHNS HOPKINS UNIVERSITY PRESS
By Regina Lee Blaszczyk
Price: AUD $113.00
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 14/05/2020
Format: Paperback 408 pages Weight: 0g
Categories: History of science [PDX]

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Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.

Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms'including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works'and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

Contents:Acknowledgements
Introduction1. Cinderella Stories
2. China Mania
3. Beauty for a Dime
4. Fiesta!
5. Better Products for Better Homes
6. Pyrex Pioneers
7. Easier Living?
ConclusionList of Abbreviations
Notes
Essay on Sources
Index

""A remarkable and exemplary history of the US ceramics and glass industries, spanning the mid-19th to the mid-20th centuries. Perhaps the main achievement of Imagining Consumers is its dogged investigation of how manufacturers engaged with consumers in order to produce more appealing goods.""

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