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9781421437675 Add to Cart Academic Inspection Copy

Martini, Straight Up:

The Classic American Cocktail
  • ISBN-13: 9781421437675
  • Publisher: JOHNS HOPKINS UNIVERSITY PRESS
    Imprint: JOHNS HOPKINS UNIVERSITY PRESS
  • By Lowell Edmunds
  • Price: AUD $69.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/05/2020
  • Format: Paperback 200 pages Weight: 0g
  • Categories: Cookery / food & drink etc [WB]
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Originally published in 1998. From its contested origins in nineteenth-century California; through its popularity among the smart set of the 1930s, world leaders of the 1940s, and the men in the gray flannel suits of the 1950s; to its resurgence among today's retro-hipsters: Lowell Edmunds traces the history and cultural significance of the cocktail H. L. Mencken called ""the only American invention as perfect as a sonnet.""

Contents:List of Illustrations
Preface to the Revised Edition
Preface to the First Edition
Introduction
Time Line: The Martini Decade by DecadeThe Simple Messages of the MartiniMessage One: The Martini is American'it is not European, Asian, or African
Message Two: The Martini is urban and urbane'it is not rural or rustic
Message Three: The Martini is a high-status, not a low-status, drink
Message Four: The Martini is a man's, not a woman's, drink
Message Five: The Martini is optimistic, not pessimistic
Messgae Six: The Martini is the drink of adults, not of children
Message Seven: The Martini belongs to the past, not the present
The Simple Messages ReconsideredThe Ambiguities of the MartiniAmbiguity One: The Martini is civilized'the Martini is uncivilized
Ambiguity Two: The Martini unites'the Martini separates
Ambiguity Three: The Martini is classic'the Martini is individual
Ambiguity Four: The Martini is sensitive'the Martini is tough
Historical Background of the AmbiguitiesConclusion
Theory, Method, and Bibliography
Appendix: The Martini Glass
Notes
Index

""[Edmunds] brings the rigor and thoroughness of a true scholar to the study of the Martini's place in American culture.""

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