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Business Research

a QuickStudy Laminated Reference Guide

ISBN-13: 9781423238638
Publisher: BARCHARTS PUBLISHING
Imprint: BARCHARTS PUBLISHING
By Susan Romberg
Price: AUD $19.99
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 30/07/2018
Format: FOLD-OUT BOOK OR CHART (279.00mm X 4.00mm) 6 pages Weight: 0g
Categories: Research & development management [KJMV6]Market research [KJSM]Operational research [KJT]

Description
Google Preview: Businesses of all sizes rely on research everyday to inform decisions, strategic plans, and operations. The tried-and-true methods and sources of research, from trusted periodicals and databases to personal interviews and face-to-face focus groups, have served the business community well for many years in delivering the information organizations need. However, over the last decade, Big Data, digital tools, and associated analytical services have burst onto the scene, changing the game for everyone playing. As both traditional and more modern methods have their merits, this 6 page laminated guide aims to compile trusted approaches, available resources, and helpful tips in conducting business research for any organization. Why Analyze Data? Business Research Types Useful Business Research Sites Research Information on Future Trends Surveys Focus Groups Sample Focus Group Moderator Guide Definitions & Language Online Focus Groups: Pros & Cons The World of Passive Data & Analytics Social Media The Future of Business Research; Google Preview content