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9781442263444 Add to Cart

Museum Branding

How to Create and Maintain Image, Loyalty, and Support 2ed
  • ISBN-13: 9781442263444
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • By Margot Wallace
  • Price: AUD $236.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 14/05/2016
  • Format: Hardback 340 pages Weight: 0g
  • Categories: Museology & heritage studies [GM]
Description
Table of
Contents
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In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: *Public Relations and Social Media *Theaters, Conservation Labs, and Visible Storage Spaces *Databases
Preface Chapter 1: Exhibitions Chapter 2: Tours Chapter 3: Building Chapter 4: Events Chapter 5: Membership and Fundraising Chapter 6: Education Chapter 7: Board and Volunteers Chapter 8: Marketing Chapter 9: Partnerships Chapter 10: Finding Your Brand Chapter 11: Public Relations Chapter 12: Social Media and Beyond Chapter 13: Email Chapter 14: Lobby Chapter 15: Store Chapter 16: Cafe Chapter 17: Publications Chapter 18: Academic Museums Chapter 19: Databases References Index About the Author
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