H. Russell Bernards Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior.
In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research.
In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis.
The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book.
A comprehensive research methods text for cultural anthropologists
Covers research design, data collection and data analysis
Full coverage of both qualitative and quantitative approaches
Written in plain language. Turns research methods into fun reading
A real how-to, hands-on text
Extensive bibliography on all topics covered in the book
H. Russell Bernard is Professor Emeritus of Anthropology at the University of Florida and Director of the Institute for Social Science Research at Arizona State University. His books include this text on Research Methods in Anthropology, as well as Social Research Methods (2d edition, Sage Publications 2012), Analyzing Qualitative Data: Systematic Approaches, with Gery Ryan and Amber Wutich (2d edition, Sage Publications 2016), and Native Ethnography, with Jesús Salinas Pedraza (Sage Publications 1989).
Preface
About the Author
1 Anthropology and the Social Sciences
2 The Foundations of Social Research
3 Preparing for Research
4 Research Design: Experiments and Experimental Thinking
5 Sampling I: The Basics
6 Sampling II: Theory
7 Sampling III: Nonprobability Samples and Choosing Informants
8 Interviewing I: Unstructured and Semistructured
9 Interviewing II: Questionnaires
10 Interviewing III: Relational Data, Cultural Domains and Networks
11 Scales and Scaling
12 Participant Observation
13 Field Notes and Database Management
14 Direct and Indirect Observation
15 Introduction to Qualitative and Quantitative Analysis
16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks
17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis
18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis
19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction
20 Univariate Analysis
21 Bivariate Analysis: Testing Relations
22 Multivariate Analysis
Contents
Appendix A: Table of Areas under a Normal Curve
Appendix B: Student’s t Distribution
Appendix C: Chi-Square Distribution Table
Appendix D: F Table for the .05 Level of Significance
Appendix E: Resources for Fieldworkers
References
Author Index
Subject Index
