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Maximize Your School Marketing

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Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate implementation of marketing, public relations, and communication strategies. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.
Preface Introduction Chapter 1: Technology and Social Media Chapter 2: Media Relations Chapter 3: Building Community Partnerships Chapter 4: Public Relations, Inside and Out Chapter 5: Fund Raising Conclusion Appendices: Success Stories: Appendix A: John J. Herrera Elementary -Marketing Makes a Difference Appendix B: Colorado Springs School District 11, Electronic Dialogue: A Means to Greater Community Loyalty Appendix C: Community Connections for All Students/ Arts Education Matters About the Author
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