info@woodslane.com.au
Contact us on (02) 8445 2300
For all customer service and order enquiries

WOODSLANE

Popular Subjects

Woodslane Online Catalogues

9781498507226 Add to Cart

Four Pillars of Politics

Why Some Candidates Don't Win and Others Can't Lead
Description
Table of
Contents
Google
Preview
The Four Pillars of Politics provides a uniform foundation for evaluating political campaign strategies. The four pillars identified in this book-fear, national narcissism, consumerism, and religion-serve as attitudinal anchors that American voters use in making their voting decisions. The dominant pillar may change from election to election, leading to situations in which a candidate who wins in one election may be defeated four years later. Kitchens and Powell examine how political communication is understood by combining these four pillars with the related matrix of attitudes, beliefs, and values that are integral components of the American culture. The Four Pillars of Politics will appeal to scholars of political science, communication studies, and journalism.
Chapter 1. The Four Pillars of Politics: An Introduction Chapter 2. The First Pillar of American Politics: Fear Chapter 3. The Second Pillar of American Politics: Narcissism Chapter 4. The Third Pillar of American Politics: Consumerism Chapter 5. The Fourth Pillar of American Politics: Religiosity Chapter 6. Why Voters Frighten Politicians Chapter 7. Republicans Versus Democrats Chapter 8. The Republican Party: Disaster Inside and Out Chapter 9. The Democratic Party: Searching for Unicorns Chapter 10. Practical Lessons: Why Some Candidates Don't Win Chapter 11. Why Some Public Figures Can't Lead
Google Preview content