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Woodslane Online Catalogues

Building Relationships

Online Dating and the New Logics of Internet Culture
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Matchmaking is a tradition as old as marriage itself, and the activities and practices surrounding it have shifted alongside marriage. Building Relationships: Online Dating and the New Logics of Internet Culture uses an apparatus approach to media analysis to examine logics of compatibility, online dating site procedures, and user narratives of popular matchmaking sites. Shepherd's investigation serves as a case study to help understand the larger relationship between contemporary identity and what she calls matching technologies, as well as the complex of big data, computational processing, and the cultural assumptions that power today's most popular web applications.
Chapter One: Romantic Matchmaking and the Marriage Apparatus Chapter Two: Procedural Rhetorical Analysis of Three Online Dating Sites Chapter Three: Online Dating and the Construction of Subjects Chapter Four: Online Dating, Biopower, and Discourses of Success Chapter Five: Online Dating, Marriage, and Family in Control Societies Chapter Six: Postscript on Technologies of Matching
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