For decades, scholars have repeatedly found the inequity of gender representations in informational and entertainment media. Beginning with the seminal work by Gaye Tuchman and colleagues, we have repeatedly seen a systemic underrepresentation and misrepresentation of women in media. Examining the latest research in discourse and content analyses trending in both domestic and international circles, Media Disparity: A Gender Battleground highlights the progress-or lack thereof-in media regarding portrayals of women, across genres and cultures within the twenty-first century. Blending both original studies and descriptive overviews of current media platforms, top scholars evaluate the portrayals of women in contemporary venues, including advertisements, videogames, political stories, health communication, and reality television.
Preface Gaye Tuchman Part One Introduction Cory L. Armstrong Chapter 1: Women's (mis)representation in News Media Tracy Everbach Chapter 2: Gendered Sexual Scripts in Music Lyrics and Videos Popular among Adolescents Stacey J.T. Hust, Kathleen Boyce Rodgers, and Weina Ran Chapter 3: Women in health news and communication Julie L. Andsager Chapter 4: Newspaper Coverage of Women Running for the U.S. Senate in 2012: Evidence of an Increasingly Level Playing Field? Dianne Bystrom and Valerie Hennings Chapter 5: From annihilation to ambivalence: Women in sports coverage Dunja Antunovic and Marie Hardin Part Two Chapter 6: Wikipedia's Gender Gap Stine Eckert and Linda Steiner Chapter 7: The Good, the Bad and the Beautiful: How Gender is Represented on Reality Television Adriane Grumbein and J. Robyn Goodman Chapter 8: Adverting the Gaze: Advertisers' Construction of Female Masculinity through the Athleticism of Olympians Abby Wambaugh, Lindsey Vonn, and Marlen Esparza Kim Bissell and Sim Butler Chapter 9: Gendered Performance in Virtual Environments Donna Z. Davis Part Three Chapter 10: Bic for Her and Crisps for Him: Contemporary Gendered Targeting and Representation in Advertising around the World Alexandra M. Vilela, Michelle R. Nelson, and Hye-Jin Paek Chapter 11: Women Making News (or Not) in Uganda Steve J. Collins and Timothy Brown Chapter 12: Blame Narratives: News Discourses of Sex Trafficking Barbara Friedman and Anne Johnston Chapter 13: Gender Differences in Covering Public Health Crises in China Fangfang Gao Part Four Chapter 14: Media and Public Discourse: The Limits of Feminist Influence Carolyn M. Byerly Conclusion: The next frontier in gender representation Cory L. Armstrong Bibliography
