This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.
Ahmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.
Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An Introduction Ahmet Atay and Mary Z. Ashlock Section 1: Social Media in Everyday Life Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media Sophie Nightingale and Cristina Miguel Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet Atay Chapter 3: Everything is an App (Including Us): The Media Ecology of Generation Z Brian Gilchrist Chapter 4: Millennials and the Gen Z in the Era of Social Media Anca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention Stephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smith-Jones, and Ralph S. Merkel Chapter 7: The Representations of Generation M and Z in the Mass Media: A Texting Mining Analysis Kenneth C. C. Yang and Yowei Kang Section 3: Global Examples Chapter 8: The Role of Technological Change in Facilitating Young People's Experiences with Computer-Mediated Communication (CMC) in the United Kingdom Lauren Dempsey Chapter 9: Media and Technology: Generational Differences and Attitude of Nigerian Media Users in Nigeria Oluwafunmilayo 'Bode Alakija and Anthony Amedu Chapter 10: Digital Children of the Digital Era: A Case Study of Generation Z on Instagram H. Hale Kunucen and Leyla Akbas About the Contributors
