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Social Media, Technology, and New Generations

Digital Millennial Generation and Generation Z

ISBN-13: 9781498550727
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: LEXINGTON BOOKS
Edited by Ahmet Atay, Edited by Mary Z Ashlock, Contributions by Leyla Akbas, Contributions by Oluwafunmilayo Alakija, Contributions by Anthony Amedu, Contributions by Mary Z Ashlock, Contributions by Ahmet Atay, Contributions by Lindsay J Della, Contributions by Lauren Dempsey, Contributions by Brian Gilchrist
Price: AUD $67.99
Stock: 0 in stock
Availability: Book will be despatched upon release.
Local release date: 12/02/2024
Format: Paperback 190 pages Weight: 0g
Categories: Communication studies [GTC]Media studies [JFD]Impact of science & technology on society [PDR]

Description
Author Biography
Google Preview: This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.; Ahmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.; Google Preview content