Neuroscientists estimate that over 90 percent of our operating systems-beliefs, behaviors, patterns-are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain's resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work? Each money story line contains unspoken assumptions, emotional agendas, and unconscious meanings. Money becomes a portal to the immaterial and the intangible, a Rorschach onto which we project our needs and hopes. Your New Money Story: The Beliefs, Behaviors, and Brain Science to Rewire for Wealth combines twenty-five years of psychiatric and psychoanalytic practice and over a dozen years of professional and executive mentor coaching with groundbreaking research in psychology, neuroscience, and behavioral economics to show readers how to recognize money behaviors ghostwritten by hidden assumptions, overcome the brain's patterned responses that lead to bad decisions, harness the power of regulating states of mind, develop the art and neuroscience of money strategies, and identify and remedy emotionally based money mistakes and financial fallacies. The ROADMAP System deconstructs the process of understanding a money story to systematically construct a new one to write new mind software and rewire the brain for wealth.
I. Understanding Your Relationship with Money and Your Money Story Chapter 1. The Longest Relationship of Your Life Chapter 2. Surface and Shadow Stories Chapter 3. Why Do We Resist Change? Chapter 4. Rorschach Tests Chapter 5. Master Money States of Mind Chapter 6. Nonsense Neuroscience and Bad Behavioral Economics II. ROADMAP for a New Money Story (R) Chapter 7. Recognize Authorship of Your Money Story Chapter 8. Own Your Present Money Story Chapter 9. Assess Your Money Story Plot and Storylines Chapter 10. Decide What to Change in Your Money Story Chapter 11. Map Changes: Inscribe New Code Chapter 12. Author New Experiences: Write New Software Chapter 13. Program New Identity: Rewire for Wealth III. Belief Systems and Choice Architecture Chapter 14. The ABCs of Money Mistakes and Financial Fallacies Chapter 15. Belief Management Chapter 16. Choice Architecture EPILOGUE: MONEY LESSONS FROM OTHERS The Neuroeconomics of Thinking More Like a Woman What Can We Learn from Madoff? Portrait of a Money Story: How Annie Leibovitz Lost Her Focus Tiger and Mastery: With Sidebars on Us, Bernie, and Kinky Inside the Brain of a Super Bowl Champion
