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Curating Culture

How Twentieth-Century Magazines Influenced America
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Print magazines were the original niche medium, creating communities long before the internet allowed audiences to find specialized content and interact with like-minded readers. Consumer magazines provided information, inspiration, empathy and advocacy for readers with specific goals and concerns. The targeted advertising business model of magazines was an early precursor of contemporary algorithms and metrics behind social media marketing. The cultural niches 20th century consumer magazines created and covered were powerful social influences on a wide variety of readers, from farmers to feminists, and covered everything from big ideas to political ideologies. With missions to serve specific readers and editors who were champions of their interests, even the most practical magazines were cultural influences well beyond their pages. This book is a curated collection of case studies that collectively shed light on the cultural niches that American consumer magazines of the 20th century covered and created. The chapters examine how cultural niches were cultivated, how they changed over time, and how they influenced broader cultural conversations. This sweeping view of 20th-century American magazines illuminates how this particular media form created, cultivated, and served specific communities, laying the groundwork for contemporary media forms to continue that role today.
Sharon Bloyd-Peshkin is associate professor of journalism at Columbia College Chicago, where she is coordinator of the program's magazine concentration. She is the former head of the Magazine Media Division of the Association for Education in Journalism and Mass Communication. Bloyd-Peshkin spent 13 years as a consumer magazine editor, including as senior editor of Vegetarian Times magazine and editor of Chicago Parent magazine. Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. He previously served as the Helen Gurley Brown Professor and associate dean of journalism for the school. He currently serves on the board of directors for both the American Society of Magazine Editors and the Center for Public Integrity.
[Eds are asking for brief essays--5000 each] Introduction: The world of magazines in 20th century America Sharon Bloyd-Peshkin and Charles Whitaker In this introduction, Bloyd-Peshkin and Whitaker will provide foundational information about the consumer magazine landscape of the 20th century. This will include what magazines existed, the size and nature of their readership, the roles of editors, the emergence of some of the largest categories of magazines, the establishment of an advertising-supported business model, and other fundamental information about the consumer magazine landscape of 20th century America/ This introduction will help to contextualize the chapters to come, which focus on specific niches and the titles within them. SECTION 1: Ideas and Ideologies Chapter 1.An Intellectual History of Intellectual Magazines Kevin M. Lerner, Ph.D., Assistant Professor of Communication/Journalism, Marist College, and editor of the Journal of Magazine Media Chapter 2: Speaking Out: Leftist Magazines and Political Advocacy Erika J. Pribanic-Smith, Ph.D., Associate Professor, Department of Communication, University of Texas, Arlington Chapter 3: "Little Magazines": The Outsized Influence of Literary Magazines Pablo Calvi, Ph.D., Associate Professor of Journalism and Associate Director for Latin America for the Marie Colvin Center for International Reporting, SUNY Stonybrook Chapter 4: Design of the Times: The Emergence of an American Aesthetic Sheila Webb, Ph.D, Professor, College of Humanities and Social Sciences, Western Washington University SECTION 2: The Practical and the Personal Chapter 5: Tilling Fertile Ground: The Groundbreaking Role of Farming Magazines Catherine M. Staub, Ph.D., Associate Professor of Journalism, Drake University, and Chair of Magazine Journalism Chapter 6: Fanzines: Sci-Fi, Punk and Everything In Between Peggy Dillon, Ph.D., Associate Professor of Media and Communication at Salem State University Chapter 7: American Folk Music Magazines: Counter-Hegemonic Voices of Social Transformation Krystyna Henke, MA, journalist and author of audio CD "Nobel Voices for Disarmament, 1901-2000" (Smithsonian Folkways Recordings) Chapter 8: The Making of Masculinity: Men's Magazines of the 20th Century Kevin M. Lerner, Ph.D., Assistant Professor of Communication/Journalism, Marist College, and editor of the Journal of Magazine Media Chapter 9: Defining Domesticity: Women's Magazines from Magnolia Journal to Martha Stewart Donna Harrington-Lueker, Ph.D., Professor of English and Communications, Women, Gender and Sexuality Studies, Salve Regina University SECTION 3: The Familiar and the Future Chapter 10: The Private Goes Public: Parenting Magazines and the Redefine Family Roles Sharon Bloyd-Peshkin, Associate Professor of Journalism, Communication Department, Columbia College Chicago Chapter 11: The Emergence of Ethnic Magazines This chapter, not yet assigned, will look at how Black, Latino and Asian magazines both carved out and created a space for readers who didn't see themselves in the pages of other publications. Chapter 12: Urban Renewal: City Magazines and the Reimagining of Urbanity (or City Magazines and the Definition of Cosmopolitan Life) Norma Green, Ph.D., Professor Emeritus, Columbia College Chicago Chapter 13: Echoes into the Future: How the Lingua Franca of the Internet is Rooted in Magazines Aileen Gallagher, Associate Professor of Magazine, News & Digital Journalism, S.I Newhouse School of Public Communications, Syracuse University
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