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Digital Media Effects

  • ISBN-13: 9781538141014
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • By W. James Potter
  • Price: AUD $128.00
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 20/01/2021
  • Format: Paperback (254.00mm X 178.00mm) 264 pages Weight: 500g
  • Categories: Communication studies [GTC]
Description
Table of
Contents
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People have always depended on the mass media for information and entertainment. Surveys of their exposure consistently have shown increases in their time spent with the media year after year; these increases shot up dramatically in the past two decades with the proliferation of what has been called the digital or new media. With mobile devices and easy access to Wi-Fi connections, people are now in constant connection with an ever growing source of information and entertainment and they can contribute their own content to those sources by using email and texting, as well as sharing photos, videos, and even the most minute details of their everyday lives. As their media usage shifts away from the traditional media and into digital media with their immediacy, interactivity, and intrusiveness, the way the media have been affecting people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media, this book focuses attention much more onto the special kinds of effects that are now occurring given the changes in the nature of those exposures as well as the access to a much wider range of messages and experiences.
Preface and Acknowledgments Chapter 1: The Current Media Environment Chapter 2: What Is a Media Effect? Chapter 3: Attraction to Digital Media Chapter 4: Effects of Exposure to News Chapter 5: Effects of Exposure to Advertising Chapter 6: Effects of Exposure to Entertainment Chapter 7: Effects of Using Social Media Sites Chapter 8: Effects of Living in Virtual Worlds on the Internet Chapter 9: Effects of Competing in Computer Games Chapter 10: Effects on Institutions Chapter 11: Broad Effects Chapter 12: Big Picture Issues Glossary
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