Woodslane | Book - 9781538141212

Add to Cart Academic Inspection Copy

A History of Advertising

The First 300,000 Years

ISBN-13: 9781538141212
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
By Jef I Richards
Price: AUD $236.00
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 15/08/2022
Format: Hardback Weight: 0g
Categories: Advertising [KJSA]

Description
Author Biography
Google Preview: This anecdotal history of advertising provides a broad perspective on how advertising and marketing developed through the ages alongside the cultures it serviced and audiences it built. Understanding how advertising and marketing industries have evolved in tandem with commercial practices and consumer cultures provides for fascinating insights into today's advertising campaigns. Some topics in this history of advertising, include: Advertising archeology, finding the origins of a much maligned industry Technological breakthroughs The birth of the advertising agency The creation of major trade characters Famous slogans and taglines War advertising Marketing to kids Tobacco and alcohol advertising Advertising greats Native advertising & ad blocking; Jef I. Richards has served as chair of the Department of Advertising & Public Relations at Michigan State University, and as chair of the Department of Advertising at the University of Texas, the two largest and most influential university advertising programs in the United States. He is author or co-author of more than 90 published books, book chapters, and articles about advertising, marketing, or communications. He is on the advisory council of the Institute for Advertising Ethics (of the American Advertising Federation), on the board of directors for the Advertising Educational Foundation (of the Association of National Advertisers), and a panel member of the National Advertising Review Board (of the Advertising Self-Regulatory Council). Richards also is former president of the American Academy of Advertising, is a named fellow of that organization, as well as a recipient of its prestigious Ivan L. Preston Outstanding Contribution to Research Award. He is the inaugural inductee into the Rowan University Advertising Hall of Fame.; Google Preview content

Popular Subjects

Woodslane Online Catalogues

A History of Advertising

The First 300,000 Years