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The Value of Museums

Enhancing Societal Well-Being
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The Value of Museums makes the case that the niche museums has always been public well-being. This guide shows museums how to assess and communicate that essential public value.
John H. Falk is executive director of the Institute for Learning Innovation and Sea Grant Professor Emeritus of Free-Choice Learning at Oregon State University. He is known internationally for his work in the area of free-choice learning; the learning that occurs while visiting museums, science centers, zoos, aquariums, parks, watching educational television or surfing the internet for information. His recent research has focused on studying the long-term impacts of free-choice learning institutions; understanding why people utilize free-choice learning settings during their leisure time and helping cultural institutions of all kinds re-think their future positioning and business models in the 21st century. Dr. Falk has authored over two hundred scholarly articles and chapters and has published more than a dozen books in this and related areas.
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