Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists, including DIY artists, function as their own entertainment companies.
This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include:
The twenty-first-century DIY manager
The live ecosystem
Music publishing
Social media
Analytics offered by streaming services
Each chapter includes learning objectives, a summary, and suggested projects for course usage.
Stephen Marcone was a member of an Epic Records recording group and toured extensively, taking an active role in the creative and managerial endeavors of the ensemble. He is currently director of the music and entertainment management programs at William Paterson University. David Philp is an assistant professor in the music and entertainment management and popular music studies programs at William Paterson University. He has over 20 years of experience working for the Universal Music Group, PolyGram Video, and Greater Media Broadcasting.
Preface
Introduction
Chapter 1: Care and Feeding of Creative
Chapter 2: Agreements
Chapter 3: Legal Aspects
Chapter 4: Publishing Your Band
Chapter 5: Collecting and Using Data
Chapter 6: Marketing Your Band, Part 1: Branding, Sponsorship, and Social Media
Chapter 7: Marketing Your Band, Part 2: Tips for the DIY Manager
Chapter 8: Live, Part 1: Touring
Chapter 9: Live, Part 2: Merchandising & Sponsorship
Chapter 10: The Modern Entertainment Company
Chapter 11: The Modern Recording Contract
Chapter 12: How Do I Make Some Money?
Appendix A: MusicBiz101 & More Podcasts
Appendix B: Keeping Track of it All
Appendix C: Magical Mystery Tour: Failures From The Beatles’ Self-Managed Era and Lessons for Today’s DIY Musicians
Appendix D: Deal Memos and Settlements
Appendix E: Legal Battles
Appendix F: Marketing Plan
Appendix G: Project Management
References
Index
Managing Your Band is a terrific resource for any music business class focused on the role of managers.(Previous Edition Praise) — John Simson, executive in residence and program director, business & entertainment, Kogod School of Business, American University
Stephen Marcone and David Philp take on our every-changing business with a fresh and complete approach. The breadth of information is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry.(Previous Edition Praise) — John Butler, Global Head of Christian Music, Spotify
A must-have for new and established managers who may need a brush-up on topics they have forgotten.(Previous Edition Praise) — Joe Riccitelli, executive vice president and general manager, RCA Records
Stephen Marcone and David Philp expertly communicate about the business for both industry veterans and aspiring entrepreneurs. This guide is a great resource for current managers, future managers, and students of the industry,(Previous Edition Praise) — Jim Donio, president, Music Business Association
This the most comprehensive book on management on the market. It should be required reading for every new manager, artist, or student looking to get into the field.
— Kim L. Wangler, director of music industry studies, Appalachian State University
