Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there. Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution? As "Dr. Brian" Boxer Wachler-one of the world's most esteemed authorities on human perception-reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us- and even how we react to stimuli. One might think that a "Like" is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others-often people we don't know. Influenced unpacks what happens to our brains and our behaviors each time we click "Like"; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.
Brian Boxer Wachler, MD, has devoted his career to the physical and mental intersection of how we perceive ourselves and the world around us. As the medical director of his eponymous institute in Beverly Hills and a staff physician at the famed Cedars-Sinai Medical Center, he is one of the most sought-after surgeons in the world. Dr. Boxer Wachler has patented treatments, set industry guidelines, investigated procedures for the FDA, written numerous articles, and authored four medical books read by hundreds of thousands. He has been featured by Vogue, The New York Times, Time, TEDx, and various national morning shows, including performing surgery live on The Today Show. He is a featured expert on The Doctors.
Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there.
Influenced is a must-read for anyone living in the age of social media. I read it for a deeper understanding of the world our kids are growing up in, but found it just as relevant and informative for adults. If you want to navigate the landscape of a world with social media then this book is the North Star you need to move through it in an informed, thoughtful way.--Matt Bomber, Actor Influenced is truly revolutionary as it really gives an insider perspective on what an influencer is and the responsibilities involved.--Dr. Jermaine Hogstrom & Dr. Jeremy Hogstrom, aka Twin.Doctors.J An insider's detailed and honest perspective on what it means to be an influencer in today's world. Dr. Boxer Wachler provides a candid look into the true effects of social media.--Dr. Jess Andrade As someone with extensive experience in social media, I can say Influenced is the book you must read to understand social media and how it's shaping our world in ways you don't even know.--Sandra Lee, MD, Dr. Pimple Popper Dr Brian shares his great insight into the science of influence in today's world of social media and he backs it up with latest research and real world examples. This book is essential in understanding social media and learning how to live with it whether you're an influencer or not! I loved reading this book and highly recommend it.--Siyamak Saleh, MD Dr. Boxer Wachler's book takes a deep dive into all facets of social media in its current state and beyond. This book is a great read for anyone wanting to enter the digital world and navigate it as a thoughtful creator while still being wary of its downfalls. These discussions are needed if we're to continue to grow as our culture intertwines with technology.--Ben Winters, DDS, aka The Bentist Dr. Brian's book Influenced should be essential reading for any parent whose child has a smartphone. To stick your head in the sand and say 'I don't get social medial' may have been okay 10 years ago, but the savvy parent/consumer/educator knows that social media is how many people receive their information these days. If you had told me I'd be an influencer or a 'Real Housewife' the year I graduated from medical school, I would have laughed. Well, I guess the joke is on me because now I understand the power of social media and hope to use my platforms to educate, inspire, and entertain.--Tiffany Moon, MD, Real Housewives of Dallas I loved Dr. Brian's new book. A lot of gems in there that people can learn and apply to their life when it comes to dealing with social media. Grab your copy today. No cap!--Rob "Gronk" Gronkowski, NFL football star I think there is a fairy tale ideology around social media that's just not true. Whether you are a creator, consumer, inspiring creator, everything online is carefully constructed just like movies, TV shows, and commercials. As social media becomes more and more intertwined into our lives it's important to educate ourselves on how to handle it properly to live the best lives we can live and I wish Influenced was around when I started my own career in social media five years ago.--Caleb Simpson, Influencer Influenced is amazing!! A fascinating book with multiple unique perspectives on how social media affects our lives. Dr. Brian is able to weave in his own experiences and the experience of others to tell a compelling story of how we are all 'influenced' - no cap.--Muneeb Shah, DermDoctor Influenced is one of the first books that I have come across that really dove into the world of an influencer. Not just from a consumer's perspective, but the creators themselves. Shedding light on both the positives and negatives of this emerging market.--Fayez Ajib, LifeofaDoctor Influenced is such an impactful piece of literature! Everyone who gets their hands on this book is going to be so attached - it's absolutely brilliant!--Krysten Mayers Through his own experiences, anecdotes of other influencers, and utilizing the science of psychology, Dr. Brian powerfully and thoughtfully reveals how social media has become simultaneously a constructive and destructive force. He then clearly maps out how to retain balance and control in our lives amidst the social media tempest. Influenced is more than a "must-read". It is a "must-live!--William Dorfman, FAACD, NY Times Best Selling Author, Philanthropist With social media being embedded in everything we do in todays world, this is a MUST READ! From the beginner to the seasoned content creator, or to the parent of a teen who has a phone this book will provide incredible insight and value! I have been actively involved in social media for 10+ years and it was still incredibly eye opening!--Tommy Martin, MD As a physician who accidentally grew up to become a social media influencer, Influenced is truly eye-opening. Brian impeccably lifts the veil to deliver powerful insight that's life-changing. Beautifully written, it leaves you with sensible knowledge on social media, how to manage it and understand it. A must-read for anyone and everyone.--Azadeh Shirazi, MD This book is a must-read if you are curious about insights into what we all go through using social media for fun or for business. You will begin to realize that no matter how big or small your account, we all have a grave responsibility to ourselves and our followers in order to preserve mental health.--Ricky J. Brown, M.D., FACS Dr. Brian delves into the nitty gritty of how social media hacks our brains to leave us in an endless Scroll Hole! In this detailed book he investigates how social media and its Influencers have shaped our modern day society---for better and for worse! An addictive read!--Dr. Karan Raj This was a great look about what goes on behind the scenes- the good the bad and everything in between! The book I didn't know I needed until now. The raw and unfiltered life of a influencer.--Dana Brems, footdocdana An incredibly insightful book that dives into the effects of social media on our minds, written by one of the most impactful leaders in the creator economy. Highly recommend!--Josh Otusanya, Influencer and Comedian Brilliantly written book highlighting how social media can be used for positive influence in the world, and also gives a very honest look at some of the harmful effects of social media as well. Great read by someone I truly admire and respect. Enjoy!--Grant Collins, Influencer and Dentist
