Teaches readers to identify and avoid deceit and misinformation online. We are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines, numbers are used in manipulative ways to lure us into making decisions about our life. Data Duped will help you avoid common pitfalls and develop a sense of 'data defense' by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism. Data Duped gives readers a super power, or at least we hope so. Knowledge is power. With knowledge of how data can be manipulated, how it can influence our decisions and how it can deceive, readers will face data with a new empowered approach. This book purposefully raises more questions than answers and guides readers to seek the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels and both practical and relatable examples, readers will learn how to separate the 'malarkey' from the truth, become able to comfortably bring a little more data into their lives, and ultimately avoid being hoodwinked by misinformation.
Jeffrey D. Camm is the Inmar Presidential Chair and Associate Dean of Business Analytics in the School of Business at Wake Forest University. Prior to joining the faculty at Wake Forest, he was on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University, and a visiting professor of business administration at the Tuck School of Business at Dartmouth College. Dr. Camm has published over 45 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in Science, Management Science, Operations Research, the INFORMS Journal on Applied Analytics, and other professional journals. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati, and he was the 2006 recipient of the INFORMS Prize for the Teaching of Operations Research Practice. From 2005 to 2010 he served as editor-in-chief of the INFORMS Journal on Applied Analytics (formerly Interfaces). In 2016, Professor Camm received the George E. Kimball Medal for service to the operations research profession, and in 2017 he was named an INFORMS Fellow. Derek Gibson has spent most of his career in business analytics with a major financial services company providing support for business strategy and decision making. Through his 20+ year career, Derek has built expertise from back-room operations to the front office, with experience in banking, retirement, trust operations, finance, marketing, and client analytics. His analytics specialty is bringing together people, business knowledge, consumer behavior and applying data science to discover opportunities. He is a leader of client analysis with a focus on delivering client insights influencing the business by using advanced statistics to discover the undeniable trends and patterns of customer behavior. Derek also serves on the Wake Forest University MS Business Analytics advisory board, and has taught as an Adjunct Professor of Data Analytics and Business Models. He is a frequent speaker to the next generation of data scientists on the trends and needs in the business world
