An inspiring look at the Clean Energy Revolution Combining the instincts of a journalist and the insight of the leader of a national business organization at the forefront of climate policy, Bob Keefe provides the first in-depth look at how the most important climate action in history is reshaping our economy, the way we live, and the future of our planet. He shows how the future long predicted by pundits, policymakers and prognosticators has arrived, and how smart businesses and communities are seizing the opportunities that come with it. Keefe introduces readers to the next generation of clean energy entrepreneurs and innovators, and takes us to places like Kings Mountain, N.C. and Blue Oval City, Tenn., modern-day clean economy frontier towns where battery and electric vehicle factories are sprouting from fallow fields and reinvigorating communities previously bypassed by earlier economic shifts.

Bob Keefe, executive director of E2 (Environmental Entrepreneurs) a national, nonpartisan group of business owners, investors and professionals who leverage economic research and their business perspective to advance policies that are good for the environment and good for the economy, is the author of Climatenomics: Washington, Wall Street, and the Economic Battle to Save Our Planet R&L, 2022). Previously, Keefe spent nearly 25 years as a journalist, reporting for the Atlanta Journal-Constitution, the Cox Newspapers chain, the St. Petersburg Times, and the Austin American-Statesman. He resides in San Diego, California.

An Inspiring Look at the Clean Energy Revolution

[Keefe] surveys how corporate and legislative efforts to protect the environment are creating jobs, lowering consumer costs, and increasing corporate profits. In the private sector, Keefe details North Carolina company Trane Technologies’s work developing robust heat pumps, explaining that the machines use electricity to gather heat, condition it with refrigerant, and move it around in a process that is three to five times more efficient than traditional HVAC systems and saves the average household about $500 a year. Highlighting how lawmakers are advancing the clean economy revolution, Keefe lauds former Massachusetts governor Charlie Baker for signing a 2022 law requiring the state to develop new offshore wind resources, which Baker believed would serve as long-term generators of jobs and economic growth. Keefe makes a convincing argument that public and private entities need to work in tandem to combat the climate crisis, pointing out that electric vehicle manufacturer Tesla owes at least some of its success to a $465 million loan from the Department of Energy. The emphasis on how clean energy benefits consumers, workers, and the economy offers a potent message for bridging political division around the issue. Keefe’s insights will appeal to business leaders and climate activists alike.
— Publishers Weekly

In Clean Economy NOW, Bob Keefe masterfully illustrates what Milton Freidman told us decades ago: There is power in tapping free enterprise to solve our environmental challenges. Through his in-depth look at how American businesses are responding to the climate crisis, he shows that a healthy economy and a healthy environment can – and should - go hand-in-hand.
— Bob Inglis, former US representative and executive director, republicEN

Federal and state clean energy policies are unlocking unprecedented economic opportunity for businesses across America and helping improve equity in the places most in need. Read this book and you’ll understand how and what it all means to your company, your community, and our planet.
— Ariel Fan, founder and CEO, GreenWealth Energy

We’re at the beginning of the business opportunity of a lifetime – and the best opportunity we have left to combat climate change, improve equity, and expand clean energy for all. To understand the connections between policy, economy, markets and trends, smart business leaders should read Clean Economy NOW.
— Jon Carson, founder and managing partner, Trajectory Energy Partners; former Chief of Staff, White House Council on Environmental Quality

If you want to understand the once-in-a-generation opportunities of America’s clean economy revolution, read this book. As author Bob Keefe lays out, businesses are leading the way, and the only thing that can stop us now is if we make the mistake of letting smart climate investments get caught in the crosshairs of our political and cultural wars.
— Benji Backer, founder and president of the American Conservation Coalition and author, "The Conservative Environmentalist"

The transition to a clean economy isn’t about sacrifice. It’s about creating jobs, saving money, keeping our kids healthy and our world safe. In Clean Economy NOW, Bob Keefe lays out how America has finally gotten on a path to a brighter tomorrow – and why it would be disastrous for us to turn back now.
— Gina McCarthy, former U.S. EPA Administrator (2013-2017)

To reduce the accelerating impacts of climate change, we must boldly shift to a Clean Economy - NOW. This is the book you need to read to understand the businesses, the policies, and the economic opportunity behind the clean energy revolution, and why companies, consumers - and our planet - can’t afford for America to go backward again.
— Manish Bapna, President and CEO of the Natural Resources Defense Council

From the foreword: As Bob Keefe details in Clean Economy NOW, we are on the cusp of a business revolution in America like we haven’t seen in generations. We can lead the world in the most important economic transition in history. The only thing that can stop it is us.
— Arnold Schwarzenegger, 38th Governor of California