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Strategic Communication Research in the Age of AI

Quantitative and Qualitative Methods
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This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.
Young Joon Lim isassociate professor of communication research and public relations at the University of Texas Rio Grande Valley. He earned his Ph. D from the E.W. Scripps School of Journalism at Ohio University. He has experience in insurance sales, news reporting, and public relations for the defence industry and author of Public Relations: A Guide to Strategic Communications and SilverComm: Marketing Practices and Messages for the Age of Aging.
Chapter 1: An Introduction to Research in Strategic Communication Chapter 2: Foundations of Strategic Communication Research Chapter 3: Ethical Considerations in Research Chapter 4: Sampling Techniques Chapter 5: Survey Design and Implementation Chapter 6: Qualitative Research Methods Chapter 7: Applications of Qualitative Research Chapter 8: Quantitative Research Methods Chapter 9: Statistical Analysis Chapter 10: Inferential Statistics Chapter 11: Advanced Data Analysis Techniques Chapter 12: Experimental Research Chapter 13: Content Analysis Chapter 14: Reporting and Presenting Research Findings References Index About the Author
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