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The Erotic History of Advertising

ISBN-13: 9781591020851
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: PROMETHEUS
By Tom Reichert
Price: AUD $50.99
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 01/05/2003
Format: Paperback (229.00mm X 152.00mm) 408 pages Weight: 576g
Categories: Advertising [KJSA]Public relations [KJSP]

Description
Author Biography
Google Preview: With numerous illustrations showing many erotic ads - some campy, some aesthetically elegant, some homoerotic - that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. This thoughtful, enjoyable, and fascinating look into the world of advertising - from the late 1800s to the most erotic ads of today - will appeal to both media-savvy consumers and aficionados of pop culture.; Tom Reichert, Ph.D., an Advertising Professor at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He has published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.; Google Preview content