This compelling work brings together leading social psychologists and evaluators to explore the intersection of these two fields and how their theory, practices, and research findings can enhance each other. An ideal professional reference or student text, the book examines how social psychological knowledge can serve as the basis for theory-driven evaluation; facilitate more effective partnerships with stakeholders and policy makers; and help evaluators ask more effective questions about behavior. Also identified are ways in which real-world evaluation findings can identify gaps in social psychological theory and test and improve the validity of social psychological findings; for example, in the areas of cooperation, competition, and intergroup relations. The volume includes a useful glossary of both fields' terms and offers practical suggestions for fostering cross-fertilization in research, graduate training, and employment opportunities. Each tightly edited chapter features an introduction and concluding reflection/discussion questions from the editors.
Note: Each chapter is preceded by Introductory Comments and followed by Concluding Comments from the Editors.I. Background, History, and Overview1. The Past, the Present, and Possible Futures of Social Psychology and Evaluation, Melvin M. Mark, Stewart I. Donaldson, and Bernadette Campbell II. Social Psychological Theories as Global Guides to Program Design and Program Evaluation2. The Social and Policy Impact of Social Cognitive Theory, Albert Bandura 3. Behavioral Interventions: Design and Evaluation Guided by the Theory of Planned Behavior, Icek Ajzen 4. Using Program Theory to Link Social Psychology and Program Evaluation, Manuel Riemer and Leonard Bickman5. Theory-Driven Evaluation Science and Applied Social Psychology: Exploring the Intersection, Stewart I. Donaldson and William D. CranoIII. Implications of Social Psychological Theory and Research for Meeting the Challenges of Evaluation Practice6. Planning the Future and Assessing the Past: Temporal Biases and Debiasing in Program Evaluation, Lawrence J. Sanna, A. T. Panter, Taya R. Cohen, and Lindsay A. Kennedy7. The Social Psychology of Stakeholder Processes: Group Processes and Interpersonal Relations, R. Scott Tindale and Emil J. Posavac 8: Attitudes, Persuasion, and Social Influence: Applying Social Psychology to Increase Evaluation Use, Monique A. Fleming 9. Asking Questions about Behavior: Self-Reports in Evaluation Research, Norbert Schwarz and Daphna OysermanIV. Evaluation-Social Psychology Links in Important Areas of Practice: The Present and Promise of Evaluation Contributing to Social Psychology10. What Social Psychologists Can Learn from Evaluations of Environmental Interventions, Robert B. Cialdini, Noah J. Goldstein, and Vladas Griskevicius11. Social Interdependence and Program Evaluation, David W. Johnson, Roger T. Johnson, and Laurie Stevahn 12. On Being Basic and Applied at the Same Time: Intersections between Social and Health Psychology, Blair T. Johnson, Natalie L. Dove, and Marcella H. BoyntonV. Expanding the Intersection between Social Psychology and Evaluation13. Where the Rubber Hits the Road: The Development of Usable Middle-Range Evaluation Theory, Bernadette Campbell and April L. McGrath14. Building a Better Future, Melvin M. Mark, Stewart I. Donaldson, and Bernadette Campbell
