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Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal Abou

ISBN-13: 9781616144296
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: PROMETHEUS
By Gad Saad, Foreword by David M. Buss
Price: AUD $50.99
Stock: 12 in stock
Availability: Order will be despatched as soon as possible.
Local release date: 14/08/2011
Format: Hardback (240.00mm X 160.00mm) 374 pages Weight: 720g
Categories: Clinical psychology [MMJ]

Description
Google Preview: This title provides an intelligent and entertaining look at how evolution has had a profound influence on our consumer behaviour. What do all successful fast-food restaurants have in common? Why are women more likely to become compulsive shoppers? Why are men more likely become addicted to pornography? The answer to these intriguing questions is 'the consuming instinct' - the underlying evolutionary basis for most of our consumer behaviour. "The Consuming Instinct" is a highly informative and entertaining book that explores the vibrant new field of evolutionary consumption, which examines the relevance of our biological heritage to our daily lives as consumers. While culture is important, this book demonstrates how innate evolutionary forces deeply influence the foods we eat, the gifts we give, the clothes we wear and the music we listen to and the faiths we follow.; Google Preview content