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Second That Emotion

How Decisions, Trends, & Movements Are Shaped

ISBN-13: 9781616146641
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: PROMETHEUS
By Jeremy D. Holden
Price: AUD $50.99
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 14/11/2012
Format: Hardback 287 pages Weight: 0g
Categories: Social, group or collective psychology [JMH]

Description
Google Preview: This title presents an insightful window into our decision-making process and the often illogical leaps that drive our support for personalities, brands, and movements. Why do more than 30 per cent of Americans believe that President Obama is a Muslim? Why is Yoko Ono still held responsible for the breakup of the Beatles? "Second That Emotion" answers these and other random, yet related questions by tracing the fascinating process whereby a passion for an idea, celebrity, or brand gives rise to a set of illogical beliefs that become the basis for a powerful movement. Conventional wisdom has it that spin doctors and marketing gurus are responsible for manipulating our thoughts, causing us to endorse ideas or products we would otherwise reject. This volume shows that while advertising and propaganda can provide a spark and social media the kindling, individuals create trends based, more often than not, on thinking they know to be flawed logically.; Google Preview content