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Science Communication and Public Engagement

Evolving toward Science-Society Participation
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This book offers a historical description of science communication and addresses the gaps in the literature with the correspondent counterproposals to address these issues to promote audiences' engagement with science. Denisse Vasquez-Guevara offers practical guidelines to develop and implement effective science communication. Contributors present several communication theories, research and participatory intervention methodologies, data collection, and facilitation tools contrasted with scientific evidence and case studies to illustrate how to carry out engaging initiatives that unite researchers and people around collaboration and interest in scientific research. Scholars of science communication, participatory-action research, and decolonial methodologies will find this book of particular interest.
Denisse Vasquez-Guevara is assistant professor in the communication department at Cal Poly Pomona.
Table of Contents Acknowledgments List of Figures/Tables Introduction Denisse Vasquez-Guevar Chapter 1: The Evolution of Science Communication Denisse Vasquez-Guevara, David Weiss, Judith McIntosh White Chapter 2: Decolonizing Science Communication: A Road for Envisioning Public Engagement Denisse Vasquez-Guevara, David Weiss, Judith McIntosh-White, Angelica Ochoa-Aviles Chapter 3: Methodological Alternatives that Promote Public Engagement for Science Communication Judith McIntosh White, Angelica Ochoa-Aviles, Denisse Vasquez-Guevara Chapter 4: Building Science Communication Strategies: New or Existing Initiatives Denisse Vasquez-Guevara, Angelica Ochoa-Aviles, David Weiss, Judith McIntosh White Chapter 5: Implications for Effective Science Communication to Reach Public Engagement Denisse Vasquez-Guevara, Fernando Ortiz-Vizuete Chapter 6: Social Media Audiovisual Narratives for Science Communication Denisse Vasquez-Guevara, Fernando Ortiz-Vizuete About the Contributors
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