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The Evolution of Hollywood's Calculated Blockbuster Films

Blockbusted
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In this book, Alexander Ross highlights how creative entrepreneurs saved the Hollywood studios in the 1970s by establishing the calculated blockbuster, consisting of key replicable markers of success, as Hollywood's preeminent business model. Ross demonstrates how visionary individuals such as Coppola, Spielberg, Lucas, and Zemeckis helped create the modern, calculated blockbuster business model (BBM). However, with the rise of streaming giants such as Netflix and the studios struggling to compete, many consumers of entertainment now elect to partake from the comfort of their homes, making the difference between "cinema" and "television" anachronistic. Revisiting the history of those pioneering 1970s blockbusters, Ross offers distinct analysis about whether or not the calculated blockbuster can continue to lead, or whether the streamers will continue to generate their own content and, eventually, fully control the dissemination process. Scholars of film studies, screenwriting, and popular culture will find this book of particular interest
Alexander Ross is a visiting scholar in the faculty of history at the University of Oxford.
Table of Contents Foreword Introduction Section I Chapter 1: Historical Evolutionary Path to the Modern Blockbuster Chapter 2: The Evolving Definitions of a Blockbuster and its Markers Chapter 3: Evolution of Marketing and Promotion for the Modern Blockbuster Chapter 4: The Evolution of Release and Distribution: Predicting Success and Challenging the Goldman Aphorism Chapter 5: Creative Entrepreneurship: The Evolving Challenges for Hollywood's Historical Institutionalism Section II Chapter 6: The Godfather Chapter 7: Jaws Chapter 8: Star Wars Chapter 9: E.T. The Extra-Terrestrial Chapter 10: Back to the Future Section III Chapter 11: Transmedia Economy: The Evolving Relationship between Content, Commodity and Audience Chapter 12: Netflix Conclusion Bibliography About the Author
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