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New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and search engine optimization algorithms make it hard to keep up in the digital world. Publishers are evolving their business practices; in order for them to notice you, you need to have an existing reader following, marketing plan, and a good manuscript. The goal of this guide is to help you understand how new publishing works and to encourage you to have fun as you build your digital empire. Publishing and Marketing in the Digital Age will help you be seen and heard online, from how to create your online profile, to learning how to market your book and find your target audience. It will prepare you for success as a publisher and marketer in the digital world!
ContentsForeword xiPreface xvIntroduction xix1. The Internet Has Made Us Global xxii2. Business Development Is Still Conducted with Bootson the Ground, Sort Of xxiii3. Spam Isn't Just Another Monty Python Skit xxv4. Zip It to Me xxv5. From Analog to Digital xxvii6. Assumptions Are Sales Killers xxviii7. Good Marketing Meets the Internet xxx8. People Want It Here and They Want It Now xxx1 Content Creation 11. Spreadable Storytelling 32. Be Consistently Good 53. What Should You Create? 6iv Publishing & Marketing in the Digital Age4. When All Else Fails at Getting a Publisher,Do It Yourself 85. The New Hard Copy 106. Organize Your Thoughts 117. If You Can't Create Content on Your Own,Partner with Someone 138. Maintain Your Computer Better Than Your Car 158.1 Blood-sucking files 168.2 Back up your files or hear me say,""I told you so"" 178.3 Account safety and password organization 172 Publishing Platforms 191. Traditional Book Publishing 192. The Ebook Revolution 222.1 Ebook formats 232.2 Ebook conversion and vanity presses 243. Gamification of Books 254. Apps 265. Digital Comics 276. Photography 287. Music 298. Film 309. What Other People Are Doing 303 Position Yourself 371. Find Your Target Market and AnticipateWhere It Is Going 382. Discover Your Selling Feature 393. Plan for Success 403.1 Preparing your business plan and marketingand publicity plan 404. You Need the Internet More Than the InternetNeeds You 425. Internet Trolls: Cyber Libel and Cyberbullying 446. Content Curation 464 Finding Monetary Resources and How to Get Paid 491. Crowdfunding 502. Electronic Banking 51Contents v3. Merchant Accounts 524. PayPal 535. PayLoadz 535 Be Seen and Be Heard 551. Plant Seeds 566 Create a Website 591. Map Your Website 602. Balance All the Elements of Your Website 603. Measure How Well Your Website Is Doing 644. Should You Create Your Own Website orHire Someone? 657 Blogging 671. Blog Well and Blog Often 682. Track Your Blog's Statistics 703. What Other Bloggers Are Doing 713.1 Advice from an avid blogger 728 Audio and Podcasts 771. Planning a Show and Interviewing Guests 772. Pay Attention to Sound 792.1 Practice your voice delivery 792.2 Purchase good recording equipment 803. Online Radio Broadcasts 814. iTunes 829 YouTube 831. Make the YouTube Platform Work for You 8510 Webcasts and Webinars 891. Google+ Hangouts on Air 902. Spreecast 983. Webinars 10311 Social Media Overview 1051. Build a Social Media Platform 1071.1 Share your knowledge 1121.2 Attract, engage, convert 114vi Publishing & Marketing in the Digital Age1.3 Driving traffic 1151.4 Geolocation 1162. It's a Lifestyle, Not a Job 1173. Helping Others Can Turn Business Relationshipsinto Friendships 11812 Google+ 1191. Create a Google+ Profile 1202. Elements That Make a Good Post 1213. Circle-icious 1234. Google+ Trolls 1245. Launching a Music Career on Google 12513 Facebook 1271. Facebook Tips 1281.1 Create a fan page 1291.2 Invite others to your Facebook group 1292. Give Purpose to Your Pages 1313. Networking Takes Time 13314 Twitter 1351. Set up a Twitter Account 1372. Twitter Tips 1413. Twitter Management System 14115 LinkedIn 1451. Keep Active on LinkedIn 14616 Transmedia 1491. Transmedia through Television and Movies 1502. Creating Awareness through Transmedia 1513. Design Your Own Transmedia Campaign 15317 Public Relations 1571. Old Media Rules Still Apply 1582. The Media Landscape 1593. User-Generated Content 160Conclusion 163Download Kit 167
