Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn (TM) are powerful allies who can help your organisation attract new clients and fresh talent. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn (TM) in just 10 hours. Empower and engage staff using a proven framework and reap the rewards. Discover how to: * Make ambassadorship on LinkedIn (TM) attractive, sustainable and efficient * Help Ambassadors create authentic content quickly and consistently using a clear A-Z system * Safeguard your company's reputation in the age of social media
Sisters Ivana and Kristina are world-leading experts in gamified LinkedIn (TM) Employee Advocacy. They are trusted by companies such as EY, Henkel, Lidl, SAS, Generali, dm drogerie markt and were featured in Forbes.
Introduction - 1 Get Your Colleagues On Board - 2 Ambassador Volunteers - 3 Content Creation Is Full Of Opportunities - 4 Practical Content Creation - 5 Unique Structure For Your LinkedIn Presence - 6 The-hour Launch Plan - 7 Think Big, Think Global - Conclusion - Resources - Acknowledgements - The Authors
'Harnessing the passion and expertise of your employees can be a game-changer, and this book brilliantly illustrates how to do just that. Whether you're a seasoned marketer looking to amplify your brand's reach or a people and culture leader striving to cultivate a culture of employee engagement and advocacy, this book is a great resource.' - Kamila Hutchison, Group Go-To-Market Lead, CHG-MERIDIAN, Australia 'An indispensable resource for enterprise social marketing teams, marketing leaders and anyone interested in making LinkedIn work for their business, this book offers a thorough exploration of the strategies and practical actions required to unlock employee brand influencers. Readers will discover an impeccably crafted blueprint, a pragmatic roadmap, and a time-efficient 10-hour action plan for the launch of a robust LinkedIn program. Dive into this essential guide and unlock the full potential of your LinkedIn endeavours.' - Ross Gearing, Head of Marketing, Maersk, Asia Pacific 'This guide has been an invaluable asset to me. It underscores the importance of employee influencers at all levels, the emphasis on native and organic approaches, and the essence of brand advocacy.' - Oliver Leon, Digital Strategist, Pen & Paper, Central Europe 'I wish this book was available when I joined LinkedIn. It's the perfect guide to making the best out of your and your colleagues' LinkedIn performance.' - Jan Haraslin, Community Manager, European Parliament Liaison Office in SVK 'This book is an absolute game-changer. It lays out a slick 10-hour Ambassador Launch Plan, turning your colleagues into LinkedIn rockstars for your brand. The authors shine a spotlight on the untapped goldmine within your team and reveal the steep cost of missing out. This book is your backstage pass to boosting talent and creating transformative partnerships.' - Juraj Polerecky, Enterprise Segment Marketing Lead at Microsoft Central and Eastern Europe, Middle East and Africa
