Are you struggling to sell your home, find a good estate agent or understand why the valuations you get vary so much?
Based on the proven 3P method, How to Sell Your House is your step-by-step guide to finding the right agent, creating a compelling narrative for your listing so viewers fall in love with your home before theyve even walked through the door, and pitching at the best price to attract your perfect buyer quickly.
Read this book and learn how to:
* Choose your estate agent based on their competence - not false promises - to sell houses like yours
* Identify the right price that will attract the best offers
* Prepare your home for sale and make it stand out in online listings and social media
* Use professional photography and videos to appeal to the perfect buyer
* Deploy the marketing secrets of the best estate agents to sell your home quickly
Elaine Penhaul works closely with estate agents to achieve great home sales every day. She is the founder of the multi-award-winning Lemon and Lime Interiors, a leading UK home staging business. Since the publication of her first book Sell High, Sell Fast in 2020 Elaine has become a recognised thought leader in the property marketing industry. She writes, speaks and coaches on property marketing all over the world. Learn more at www.lemonandlimeinteriors.co.uk
Introduction - Part One: Planning - 1 Estate Agency In The Post-Pandemic World - 2 Why Is A Marketing Strategy important? - 3 The Preparation Phase - 4 Price And Fees - Part Two: Presentation - 5 The Role Of Home Staging - 6 Professional Photography - 7 The Role Of Video - 8 Virtual Selling - Part Three: Promotion - 9 Listing And Launch - 10 Social Media Marketing - 11 Print Marketing And PR - 12 Viewing Strategies - 13 The Timing Of Marketing - Conclusion - Appendix - References - Acknowledgements - Also By Elaine Penhaul - The Author
In Elaine Penhauls latest book, she seeks to provide a degree of clarity to the world of home selling. Selling your home can be a daunting experience and its not just about finding a buyer anymore - its about finding the best buyer at the best price. Different houses need different solutions; different agents work well for differing circumstances, presentation and marketing are key to awareness and desire. Taking Elaines book in hand, you can benefit from her many years working as one of the preeminent home staging specialists in the UK, backed up with industry insight and experience from both sides of the fence. A worthy read to help any discerning seller successfully navigate the choppy seas of home buying and selling in the UK.
- Nathan Emerson, CEO, Propertymark
Elaine is an expert in helping us maximise the value our clients get for their property. She understands intimately the importance of our presentation strategy and how the combination of maximum presentation and exposure generates maximum price. Her ability and understanding of property presentation is better than many agents I know. Read this book now if you are planning to sell in the coming months.
- Daniel Harrington, Fine & Country, Managing Director, Global Growth
Elaine emphasises the transformative power of preparation in selling your home. She advises homeowners to view their property through the lens of a potential buyer to maximise appeal and value to get your home sold.
- Christopher Watkin, Estate Agency trainer
This book is important. It provides the clearest plan on how to sell your house most effectively. If you are an agent or homeowner thinking of selling, this book is a must read!
