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IKEA

How to Become the World's Richest Man

ISBN-13: 9781783341726
Publisher: GIBSON SQUARE
Imprint: GIBSON SQUARE
By Johan Stenebo
Price: AUD $39.99
Stock: 39 in stock
Availability: Order will be despatched as soon as possible.
Local release date: 20/09/2022
Format: Paperback (198.00mm X 129.00mm) 254 pages Weight: 295g
Categories: Business studies: general [KJB]Retail sector [KNPR]

Description
Google Preview: In IKEA, insider Johan Stenebo reveals for the first time in close-up, warts-and-all detail the brilliance of the flatpack giant in growing its business, as well as where it fell short of its green ideals, exposing the nepotism and murky financial dealings behind Swedens iconic flat-pack giant. Casting an insiders eye over the practical application of the IKEA philosophy, Stenebo provides an exclusive view inside this successful profit machine, and how its founder Ingvar Kamprad secretely became one of the worlds richest men hiding his familys wealth behind complex tax arrangements.; Google Preview content