Fracking and the Rhetoric of Place investigates the rhetorical strategies of speakers at public hearings on hydraulic fracturing ("fracking") in order to understand how places shape and are shaped by citizens as they engage in their democracy. As an important argumentative resource in environmental controversy, the rhetoric of place helps citizens situate themselves within local contexts and raise their voices in times of social conflict. Justin Mando uses rhetorical analysis, discourse analysis, and corpus analysis to offer scholars of place-based rhetoric and environmental communication a heuristic approach to studying their own sites. This approach reveals that place-based arguments are a ubiquitous rhetorical resource in the dispute over hydraulic fracturing that shapes how the issue is perceived. Pro-frackers and anti-frackers use rhetoric of place in striking ways that reveal their values, motivations, strengths, and weaknesses. Place functions as an interface of potential common ground that connects the local to the global, what is here to what is there. Scholars and students of rhetoric, communication, and environmental studies will find this book particularly interesting.
Justin Mando is associate professor of science and technical writing in the Department of English at Millersville University of Pennsylvania.
Table of Contents Introduction Hydraulic Fracturing and the Public Rhetoric of Place Chapter One Shaping Place with Public Rhetoric Chapter Two Vast Pennsylvania, Unique Pennsylvania: Synecdoche and the Representation of Place Chapter Three Constructing the Vicarious Experience of Proximity in a Marcellus Shale Public Hearing Chapter Four Vicarious Proximity as a Micro-Rhetorical Strategy of Image Repair Chapter Five Conclusion: Themes, Challenges and Findings for Public Place-Based Rhetoric
"Justin Mando shows the importance of looking at place-based discourse to understand how people construct meanings in talking about the environment. Through sensitive observations of stakeholders' rhetorical presentations at public hearings he shows how seemingly straightforward descriptions of hydraulic fracturing reveal how these speakers evaluate and position themselves towards this controversial technology. This work makes a valuable contribution to a growing body of literature on one of the most contentious environmental issues of the day." -- Richard Buttny, Syracuse University "In Fracking and the Rhetoric of Place, Justin Mando drills deep into the rhetoric of public hearings on fracking in Pennsylvania, providing a nuanced analysis and much-needed tools that teach the reader how the rhetoric surrounding fracking affects representations of places and the way we use of them. Fracking prepares readers to participate in conversations about place in meaningful and forceful ways. A useful book." -- Jimmy Guignard, author of Pedaling the Sacrifice Zone
