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Starting an online business is seen by many as a great way to make money and a cheaper and easier option than creating an offline business. Despite the risks, thousands of people in the UK and US start online businesses every month, to varying levels of success. This entrepreneurial spirit only seems to increase during difficult financial times; which the western world is currently facing. Starting an online business no longer requires technical knowledge or previous experience as there are a raft of tools, programmes and applications to help business owners create and manage a website, online marketing and customer relationship management. There is also a shift in society and attitudes towards the work/life balance. Now, running an online business, often from home, is seen by many as the perfect way to earn revenue whilst enjoying life.

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