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Commercial Galleries

Bricks, Clicks and the Digital Future
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Written by an art advisor and former gallerist with an insider’s perspective, this book provides a timely overview of the commercial-gallery sector at a moment of rapid change and expansion. More than any participant in the art market, galleries are seen as mysterious actors with an opaque code of conduct. This book offers a fascinating view of the gallery ecosystem, presenting a systematic diagnosis of key challenges and opportunities facing the sector today.

Henry Little discusses the integration of bricks and clicks, addressing the tension between a gallery’s physical premises and its online presence, further asking how the world’s largest galleries have pulled so far ahead both in terms of their physical expansion and their digital offering. In an industry which increasingly rewards consolidation and brand recognition, the book asks how small and mid-tier galleries can hold their own and whether the traditional gallery model may be under threat in an increasingly digital future.

Henry Little has been at The Fine Art Group building international collections of contemporary art since 2018. Previously, he co-founded and co-directed Breese Little, a commercial gallery in London, for five years.

Introduction; Chapter 1: Duveen to Castelli to Gagosian: Origins of a Gallery System; Chapter 2: The Space: Gallery Architecture, Location and Identity; Chapter 3: Digital Presence and Brand Identity; Chapter 4: Tough at the Top: The Gallery Plus; Chapter 5: Mid-Tier Maladies: Innovation and Responses; Chapter 6: Old Masters, New Tricks?; Conclusion; Notes; Further Reading; Acknowledgements; Index

Henry Littles summary of the commercial-gallery landscape could serve as a case study at any of the top business schools. The insight and detail do not miss a beat. – Anthony Meier, gallerist and president of the Art Dealers Association of America

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