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Gurus on Marketing

ISBN-13: 9781854182432
Publisher: THOROGOOD
Imprint: THOROGOOD
By Sultan Kermally
Price: AUD $39.99
Stock: 0 in stock
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Local release date: 14/02/2005
Format: Paperback (210.00mm X 150.00mm) 156 pages Weight: 340g
Categories: Sales & marketing [KJS]

Description
Google Preview: An informed and incisive... one stop r?sum? of the major 'gurus' who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan has worked directly with many of the figures in this book. It's enabled him to summarise, contrast and comment on the key concepts with knowledge, depth and insight. He describes the key ideas of each 'guru', places them in context and explains their significance. He shows you how they've been applied in practice, looks at their pros and cons and includes the view of other expert writers. He ends each chapter with a summary of key elements and lessons to take on board.; Google Preview content