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Niche Marketing for Coaches

  • ISBN-13: 9781854184832
  • Publisher: THOROGOOD
    Imprint: THOROGOOD
  • By Hannah Mcnamara
  • Price: AUD $39.99
  • Stock: 0 in stock
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Local release date: 02/11/2007
  • Format: Paperback (233.00mm X 155.00mm) 239 pages Weight: 520g
  • Categories: Sales & marketing management [KJMV7]
Description
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Table of
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This work includes all the tools you need to succeed in coaching. "Niche Marketing for Coaches" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants and needs; work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; win business from individuals, sole traders, and large organisations; write press releases, brochures, websites, sales letters and much, much more.
Hannah McNamara is a successful coach and Managing Director of HRM Coaching Ltd, London. She is a Chartered Marketer, qualified coach and popular speaker. She also runs the coaching website MarketingHelpForCoaches.
1. Using Coaching Tools; 2. Choosing Your Niche; 3. Positioning; 4. Pricing; 5. Your Marketing Message; 6. Networking; 7. Public Relations (PR); 8. Public Speaking; 9. Getting Started on the Internet; 10. Other Marketing Methods; 11. Asking For The Business!; 12. Creating Your Marketing Plan; 13. Making It Happen.
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