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This is one of the first books to explore key issues relating to media, power, and cultural identity in Ireland. Twelve essays deal with television and audience response, broadcasting, gender issues, women and film, media power, and children and television.
Participatory media and audience response, Mary J. Kelly; the arts show audience, Brian O'Neill; gender, class and television viewing, Barbara O'Connor; the female audience and the pleasures of the cinema, Helen Byrne; a study of community relations broadcasting in Northern Ireland, Paul Nolan; dominant ideologies and media power, the case of Northern Ireland, David Miller; Northern Ireland audiences and television news, David Miller; talk radio and the public sphere, Sara O'Sullivan; divorce referendum coverage; a history of Irish language broadcasting, Iarfhlaith Watson; "Glenroe", its audience and the coverage of social problems, Eoin Devereux; children and television pleasure, Margaret Gunning.

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